Alex Hormozi

"In 2020, we started advertising on Meta and what happened is algorithm started targeting bag addicts."

"generated over $16 million in a weekend just using a Shopify store"

"when a new customer comes in that should kick off a process then spins up VSSL spins up ads spins up creative"

"When Leila and I have like a big hiring constraint, we'll pull ourselves out of the business and say we're doing a six week sprint and all we're doing is taking interviews."

"this is where the Fiverrs of the world like can come in handy"

"there's a great article you can read called the Direct Response Doom Loop which you might have read"

"When you're going to head hunt, it's literally an outreach game. And if you are CEO, the response rates are significantly higher."

"Do you know anybody who's exactly like you? I've got this great role... And they're like, screw my friends, I'm interested."

"you may have heard of Eugene Schwarz. So famous marketer."

"why would Red Bull have a guy jump from out of space down? It doesn't make any sense, but except it makes a ton of sense because I'm talking about it right now"

"I would probably look at Amazon affiliates... Amazon shipping became a competitive advantage"

"We had a conversation with Amjad who's Replit CEO, one of the key I think they're 150 million or something like ARR in a very short time period."

"Elon Musk owns 20% of Tesla."

"Jensen Huang owns 4% of Nvidia."