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technique
Video Sales Letter (VSL)
1 creator use or recommend it
▲ 1 active in the last 90 days
1 recommend
Last discussed Sep 4, 2026
A pre-recorded video sent to prospects before sales calls to educate, frame the conversation, handle objections, and prime buyers before speaking with a salesperson.
Recently discussed in
This Video Should Be Required Viewing for Business Owners
The Game w/ Alex Hormozi · Sep 4, 2026
If I Wanted to Build a Service Business in 2026, I'd Do This
The Game w/ Alex Hormozi · Aug 22, 2026
What creators say
The Game w/ Alex Hormozi
recommends
Used for: Educating and pre-selling dental implant patients before the treatment plan presentation, handling objections proactively and building conviction prior to purchase
Praised: Increases close rates, reduces questions during sales conversation, shortens ...
"Before they actually sit down with you, you should have them watch a little VSL — a video sales letter. Maybe you have them wait in that office for 5 to 10 minutes, and while they're there, you just give them this iPad: 'Hey, be right with you, wa..."
More from The Game w/ Alex Hormozi →+1 more mention from The
"I want you to add a video sales letter before the call. Before you ever talk to a customer, you should have a video sales letter. Now, if you have ..."
If I Wanted to Build a Service Business in 2026, I'd Do This
· Aug 22, 2026
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