Explore persuasion

I

Influence

Media

4 creators

Learning foundational consumer psychology and persuasion principles for marketing

"The Bible is called Influence by Robert Cialdini and that thing is a banger. That's basically the base of it."

Liam Ottley

Repeating a customer's exact words back during a sales call to build rapport and set up a consistency-based close

"Waitresses who repeated their clients' orders exactly how they said it back to them got tipped 81% more. We actually want to mirror what our customer says — say almost exactly back to them. The waitresses who paraphrased only got tipped 61% of the time."

Codie Sanchez

Changing the minds of default-liberal people in conversation

"Those people, their minds can be changed quite often. That's the Change My Mind, kind of that jiu-jitsu trick where it's like, well, actually, I'm changing your mind by just using the Socratic method."

Steven Crowder

Collecting intelligence from targets in the field; closing sales deals; extracting competitive and marketing data from prospects; consulting engagements across energy, medical, and coaching industries

"Two questions and a confirmation is something that we use in the field of intelligence to collect as much sensitive information from a target as possible without ever exposing the target to sensitive information about ourselves. I have a centimillionaire cl..."

Andrew Bustamante