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Gemini

Software

63 creators

Replacing traditional Google search for looking things up

"I know I've not looked up one thing on Google. Not one. I've used Gemini, Google's AI, but I've not done Google search in the way that we all grew up in literally almost the entire year."

GaryVee

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Writing long-form articles, such as an 8,000-word piece

"I used it for writing all weekend and it is without a doubt my favorite new writing model. It beats Astra, which was my previous favorite. It definitely beats Claude. It has an incredibly good feel for structuring information and I used it all weekend to wr..."

Dan Shipper

Medical research and turning interview transcripts into newsletter posts

"I think really pleasantly surprised by how good Gemini 4 did at doing medical research, answering the questions that I had... for something like medical questions, I actually do want something that's super well researched. And that combined with its improve..."

Peter Yang

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OpenClaw

Software

25 creators

Exploring personal agents; ran a psychoanalysis prompt with access to his email and photos

"After hearing all of these crazy stories, I started using it very deeply. I think for many weeks both of us were sort of like every spare moment we would just spend talking to our OpenClaws."

Alexandr Wang

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Running AI agents independently on local hardware for AI sovereignty

"OpenClaw is a vote on making agents that are independent. If you use OpenClaw with Neotron or Gemma, which is Google's open source product, you will be sovereign AI. In other words, the AI running on your Mac Studio with 256 gigs of RAM."

This Week in Startups

Powers Jim, Brex's AI recruiting employee; also powers Pedro's personal 'autopilot' life management system that ingests Slack, email, and meeting notes

"This is Jim. Jim is our OpenClaw recruiter. It runs on effectively like a three-stage pipeline. We do use OpenClaw for this but the harness doesn't really matter as much as just the skills. I have this system that I call autopilot and basically what it does..."

Pedro Franceschi

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TikTok

Software

23 creators

Posting local videos to attract customers to the porch bakery

"It was on TikTok. It literally took me 20 seconds to do. I didn't put much effort into it. I thought nothing of it... I just posted it. Overnight, it did really well."

Angela Henson

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Launching niche accounts to get organic views without needing followers

"I started a TikTok account called You're Somebody Now as the name of the handle, @yoursomebodynow. The first post I posted on that account with zero followers was a slight edit on the video that did well for me... That video with zero followers got 8.2 mill..."

GaryVee

Posting content and building audience; demonstrating that content finds its audience regardless of follower count

"I have 15 million followers on TikTok, right? My latest post on TikTok right there has 25,000 views, right? You see it? Now, I'm starting a new account where I'm just going around TikTok and I'm replying to people."

GaryVee

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Amazon

Software

12 creators

Buying cheap shoes and sunglasses

"You can get cheap shoes on Amazon. Now, are they maybe blowing my knees out? That's entirely possible. I think people expect me to dress expensively because I could if I wanted to. And I buy my nine-dollar shades off Amazon."

Tom Bilyeu

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Online shopping for general goods with reliable delivery and returns

"My personal revealed preference is I would almost always want it from Amazon because I trust it's going to get there. I know where to go to look to see if it's on its way. I know where to go to process a return if I want to do that."

Ben Thompson

Brand awareness marketing and retail distribution channel for a beverage CPG brand

"We were 100% on Amazon from day one, which was a decision we made as a board to do that. And it was such a good decision, but you don't make a lot of money on Amazon as a beverage. We saw it as a great marketing tactic for awareness because it's in so many ..."

Allison Ellsworth

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Loom

Software

12 creators

Recording UI changes or Figma designs with a talk track, then auto-generating work items that trigger coding agents

"They started with Loom. In a Loom video, you could record the UI that you wanted to change, or you could record the Figma designs with a talk track, or you could just brainstorm — that goes into a recording. And then Loom has the ability from the recording ..."

Tamar Yehoshua

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Screen recording herself building Zapier workflows while narrating her thought process, to capture authentic content to feed into AI for article drafting

"I recorded myself — like I did a screen record, like a Loom, if you guys use that tool — and I would build the automated workflow and I would narrate as I was building it."

Steph Spector

Having job candidates demonstrate their skills and work process instead of submitting résumés

"I like people to show me in Loom videos. I'm like, what's the point of an interview anymore? There's no point in submitting résumés. Instead, I like when they show me — show me what your calendar looks like, show me the list of people you reached out to, sh..."

Codie Sanchez

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Muse

Software

10 creators

Personal agent that completes useful tasks

"Here is my Muse agent. This Muse agent is a competitor to GrokBot and now GPT Dots, and this app is really good, and it's basically free. I've never once paid Meta to use this app, and it does a lot of useful tasks for me."

Riley Brown

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Getting started with AI personal assistants as a non-technical user

"Muse has been number one in the App Store for like the last couple of weeks. So, that one's pretty easy to get and you can just sign up for it. So, I would say probably Muse."

Kevin Rose

Emotional storytelling in animated shorts

"Wow. You know what? I think Muse created the most emotional video... I think Muse did the best job even though the graphics aren't as good as Opus as some of the other options. So, yeah, I think for emotional short, I'm actually going to have to give the aw..."

Peter Yang

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iPad

Product

6 creators

Streaming movies and casual gaming in bed while traveling

"I travel with all three — phone, tablet, and computer. I prefer to watch when I'm in bed. We're streaming a movie or playing a casual game. It is a better experience to use an iPad than a computer or your phone."

This Week in Startups

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Children's supervised screen time, homework rewards, educational coding projects

"My kids are too young to use social media. They're 10, eight, and six. But they each have an iPad. They have to earn their time."

Adam Mosseri

Primary computing device for everyday work

"I also have an iPad. Basically, I only use the Lenovo right now because we're on this Zoom, but otherwise I'm a no laptop guy. I'm an iPad, iPhone guy."

Ben Ling

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Zoom

Software

6 creators

Conducting business meetings (including IPO roadshows) while present at a hospital

"The power of Zoom. I would do a Zoom meeting for 45 minutes and then I would go spend 15 minutes with my daughter and then I'd do the next meeting."

Bill Ackman

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Video conferencing for client review meetings conducted remotely

"Video conferencing, still Zoom — we use Zoom — but now have Microsoft Teams, which is very different for us."

Wendy Ciehanski

Always-on team coordination channel replacing traditional meetings and project management tools during a 10-week zero-to-one product build

"The only thing that we had was one permazoom. So we had a Zoom meeting that was going 24/7 — people just hop in and out — and Claude Code, lots of Claude Code tokens, and that was it."

Eddie Kim

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Discord

Software

5 creators

Alternative communication channel for audience members whose YouTube super chats are being blocked or censored

"If you try to put something through and it's really short and it still blocks it, then definitely let us know. But yeah, if you just message — they can drop a Discord message and I'll go look. I have it on my phone."

Tom Bilyeu

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Building niche gaming communities for casual players, particularly dads who want to connect with others

"I'm assuming you haven't heard of the Discord group called Dads of Marathon. There's 13,898 members. It's a Discord group of dads or basically casual gamers who don't have time to play video games, who don't have time to play competitive video games. This D..."

Jonathan Courtney

"We started this with Discord to be honest. Um, you know, we started a Discord community. Like we had the idea in November. We started a Discord, got it to like 10K people"

Albert Brotherton

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Snapchat

Software

5 creators

Performance marketing playbook — winning organically on Spotlight then post-producing with native Snap elements for paid performance

"I natively have to take this creative that just did well and make it performance. Understanding the current slang of the moment within Snap of what's working to add the element of how I'm going to communicate free shipping or buy three get one free — if you..."

GaryVee

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Posting photo stories of day-to-day life with automotive theme to earn view-based revenue

"Snapchat is huge. Snapchat is amazing, dude. I love Snapchat. I post on Snapchat almost like an Instagram story — just take photos, add a caption, my day-to-day life, whatever I'm up to. You get paid based on views just like you would on anything. It takes ..."

TheStradman

"I do TikTok also. I'm on YouTube. I also do Snapchat."

Sophie Rain

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Remotion

Software

4 creators

Creating high-quality animated graphics and diagrams for video intros, exported and placed into videos during editing.

"I use this Remotion plugin. I actually have it open right here. This was one of my best performing videos on Codex. This graphic right here is a graphic that I just generated, and you can very easily export this graphic, and then I just placed it on top of ..."

Riley Brown

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Rendering video overlays, captions, and word-by-word highlight animations

"Transcribe it using Whisper, then use Remotion to create a UI that shows the transcript with each individual word being highlighted and different overlays. Goal: don't stop until the video is fully rendered."

Thariq Shihipar

Launch videos, B-roll, on-screen overlays for YouTube videos, creating video templates and animations

"I like the Remotion editor. It's been around for longer and it feels more professional, but hyperframes can do more advanced motion graphics."

Riley Brown

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Sora

Software

4 creators

Video generation at launch with no content restrictions

"I got very close when Sora 2 came out — I had a similar experience, short amount of time, but just mind blown by the quality of the videos, especially the weekend that Sora 2 launched when there were no restrictions on what you could generate."

Thomas Sohmers

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"I could go in there and say, 'Make me look like a bodybuilder.' And it did a good job and I looked great in the videos"

TBPN

"I've enjoyed making some videos in Sora. I've never enjoyed having to go to a separate app. I want all of that to live in one place."

TBPN

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ffmpeg

Software

3 creators

Local video cutting and rendering orchestrated by Claude Code

"TLDR is that it just used the boring tools that are already on our computers. FFmpeg, Whisper, Python, like it didn't upload the video anywhere."

Brooke Lacey

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Programmatically creating video clips from long-form podcast videos, including adding captions and generating vertical versions

"It's going to go off and use FFmpeg, which is an open-source library, to basically make the actual video."

Peter Yang

"FFmpeg is a CLI that you can use to edit videos. And I use this all the time. I use it to strip audio off of videos."

Marco Casalaina

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HeyGen

Software

3 creators

Creating high quality motion graphics via ChatGPT Work plugin

"Hyperframes by HeyGen to create really high quality motion graphics."

Riley Brown

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Generating AI avatar UGC-style video ads that talk about customer pain points and outcomes

"On the video side, what we're still using and still seeing great results with, which is crazy to me because it's not even the best, is HeyGen."

Cody Schneider

"This stuff, this is all HeyGen and so if you want good photos and videos of people holding the product, I generally do it through HeyGen. The voice cloning feature is like really good."

Samuel Thompson

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HyperFrames

Software

3 creators

Making videos from articles

"I used this skill called HyperFrames, which I believe is just like a free Claude or Codex skill that the every agent can just pick up. So no connectors really. It's just all code. So there's no login, no MCPs, no nothing."

Becky Harry

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Product launch videos with brand style matching — customizing fonts, colors, and logos; showing keyframes for feedback before final render; syncing animations to music

"For product launch videos or videos that you want to match your brand style and guidelines, I recommend installing Hyperframes. Again, it's free, and give it your logos, colors, and fonts. The more information you give it, the more likely it is to match the..."

Peter Yang

Video editing — adding overlays, animations, and effects to video intros via Claude

"One suggestion I do have is to install this HyperFrames open-source repo for all kinds of video editing needs. It uses HTML to add the overlays and other things that you saw in my Muse video. Personally I'm still using HyperFrames right now and it's free an..."

Peter Yang

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CapCut

Software

2 creators

Adding music and finishing touches to AI-clipped social media hype videos

"I was able to drop it into CapCut, put some music, ship it on social. It's like a really cute hype video. This is one of my favorite use cases."

Claire Vo

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Assembling AI-generated video clips with voiceover and background music

"You can use something like Cap Cut, which is a very user-friendly video editor, both for desktop and for iPhone or Android. And you can add in background music and stuff like that. It's free."

Chris Koerner

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GoPro

Product

2 creators

Egocentric data collection to simulate a robot's point-of-view during a dexterity experiment

"I strapped a GoPro to my head — that's kind of like very early egocentric data collection. I strapped a GoPro to my head and then I wanted to emulate as if my hands were just very simple robot grippers."

Pete Florence

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Filming YouTube travel/documentary content as a solo creator

"It's me and a GoPro. I figure out the story, she edits."

Peter Santenello

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Higgsfield

Software

2 creators

Generating AI video and creative content for ad campaigns within a Claude AI operating system

"You set up a proper Claude workspace like an AI operating system and you're using like scraping competitor ads, you've got Higgsfield, you've got all the sort of creative stuff in there, you can analyze the ads."

Liam Ottley

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Running multiple AI video generation models (Kling, Sora, Veo) side by side for comparison

"Higgsfield, where Harry and I are both investors. I was one of the first 10 users or customers. Higgsfield just announced they're at 500 million in revenue, actually doing 2 million a day now just in credit card billings outside of the enterprise. You can r..."

Jason Lemkin

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Instagram reels

Software

2 creators

Discovering parenting ideas and life inspiration

"A fun version that I've seen on the Instagram Reels — love Instagram Reels, you can learn a lot — is the get your 10-year-old for their birthday to pick the family vacation spot and make a presentation."

Miles Grimshaw

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Creating viral ultra running content

"When reels and TikTok came out, it allowed me to edit videos on my phone like with, you know, no barrier to entry. So, I just started making videos and the first reel I ever made got 70,000 views and I was like, what is going on?"

Andy Glaze

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Kling AI

Software

2 creators

Hero shot final video production requiring camera movement and physical realism

"If the job is the hero shot, I'd use Cling. That's where it's been more for — camera movement, physical realism, and that final touch that the customer is going to notice. There are more expensive ways to discover that the original idea was weak, which is w..."

Greg Isenberg

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Motion control for creating anthropomorphic animal exercise videos

"I found that Cling is the model that works best for these videos. Fun fact, Higgsfield was down a couple weekends ago and I was fiending for more video creation. So I went and downloaded Cling separately and it didn't make videos that were as good as Cling ..."

Bryce Rattner Keithley

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About these recommendations

Products are related to this topic through catalog tags. Quotes describe the creator’s stated use; they are not necessarily recommendations for this topic.

Creator counts cover all uses and all dates. Each person counts once per product family. Paid promotions and passing mentions are excluded. Items are ordered by creator count, then name.

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