Everything You Know About Social Media Is Changing
GaryVee argues that social media has shifted to interest-based algorithms, and explains how marketers should use organic content as a free testing tool before spending on paid ads.
The gist
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GaryVee says organic view counts are now the best way to validate whether creative works before putting money behind it.
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When a post hits 150k or more views above your baseline, GaryVee says that signals real relevance worth adapting into paid campaigns.
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GaryVee says Snapchat Spotlight is as strong as TikTok and Instagram Reels but far less crowded, making it cheap attention for early movers.
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Adding sell-copy or aggressive CTAs to organic content kills what made it work, so GaryVee recommends adding only native platform elements instead.
GaryVee recommends it
"I natively have to take this creative that just did well and make it performance. Understanding the current slang of the moment within Snap of what's working to add the element of how I'm going to communicate free shipping or buy three get one free — if you do that with proper..."
▶ Play at 11:335 creators recommend it, including Jason Calacanis, Maddox Schmidtoffer, and Sophie Rain.
See all on the Snapchat pageWhat they recommend · 2 picks
"I believe that Spotlight is the most underrated opportunity for people. I view Snapchat Spotlight as Instagram and TikTok's equal. I don't know of anyone who talks about it besi..."
"I natively have to take this creative that just did well and make it performance. Understanding the current slang of the moment within Snap of what's working to add the element ..."
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