You Might Be Making Content Completely Wrong
GaryVee talks with Sammi Cohen about why posting more content on more platforms beats obsessing over quality, and how algorithm-driven interest media has leveled the playing field for creators.
The gist
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GaryVee says quantity is an objective advantage: 800 pieces of content versus one is measurable, while quality is always debatable.
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Algorithms now surface content based on interest, not follower count, so a new creator can outperform someone with millions of followers.
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Every live stream should be repurposed into clips, articles, and shorts across all platforms, giving most creators 10 to 15 times more reach.
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GaryVee argues analog businesses like restaurants and running clubs will surge in value as AI makes purely digital experiences feel ordinary.
What they recommend · 3 picks
"I call it 1585. Everything I'm involved in at this point in my career, I want my team to involve me in the first 15% because I need to ideate and make it better, contribute my s..."
Substack
Software & apps
"Every show you do I would tell you should be a Substack and Beehiiv article, should be 19 clips on every platform."
YouTube Shorts
Media & entertainment
"I still don't understand why people are not on every platform. It takes two more minutes to post it on Snapchat Spotlight, on YouTube Shorts."
GaryVee, This Week in Startups, Codie and Chris agree on 23 things
See what they all use, in their own words. Paid ads are left out.
See what they all swear by Or pick your own peopleAlso mentioned
1:10
Tumblr
· "I was very fascinated when I invested in Tumblr because I thought Tumblr was different in 2008. You follow..."
1:27
Musically
· "I was also a very loud advocate for Musical.ly when it looked like it was just 13 and 14 year old girls..."
30:07
Snapchat Spotlight
· "I still don't understand why people are not on every platform. It takes two more minutes to post it on..."
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