7 Years of Podcast Knowledge in 13 Minutes

The gist

1. Shetty says he spent hours listening to small groups of students before launching, and advises building an idea for an audience that already exists.
2. Instead of believing or ignoring critics, he suggests investigating their concern, such as asking what would make someone stay for a 2-hour conversation.
3. He sends personal invites to every guest, has waited three to four years for some, and cites Tim Ferriss's advice to be the only.
4. He treats each episode as dozens of complete clips, citing a New York Times study that people share content that makes them feel something.
5. Citing research that most podcasters don't get past episode two, he values consistency over intensity and declines guests unwilling to open up.