How I Built A $100M Podcast

The gist

1. Shetty records just 5 days a month with two interviews each day, keeping production sustainable while maintaining a high output.
2. His team researches every guest's prior interviews so he can ask questions they have never been asked before, attracting guests like Kobe Bryant and Michelle Obama.
3. OnPurpose steers away from guest biographies and focuses on practical advice listeners can use straight away, which Shetty says drives engagement.
4. Shetty argues that holding back on self-promotion is actually the more self-centered choice, because worrying about perception stops good work from reaching people.