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The Game w/ Alex Hormozi

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School uses software
"We have School at $100 a month. This is our hobby plan. This is our pro plan."
productivity formula uses technique
"Productivity is the dollar output divided by hours input, dollars per hour. And so if your busy week didn't move one of those numbers, you weren't productive."
From: This Is How I Manage My Time ▶ 0:05 Feb 2026
maker/manager framework uses technique
"If you need two to four uninterrupted hours to produce your best work, you're a maker. If you can work in five to 60 minute chunks and still win, you're a manager."
From: This Is How I Manage My Time ▶ 0:15 Feb 2026
"We have a 3-day cold fee policy anyways. So, let's get you started."
From: Broke VS Wealthy Sales Guys ▶ 0:56 Feb 2026
Bumble uses software
"We met on Bumble. I don't know if you've heard about it, but it's a dating app."
School platform uses software
"These lovely business owners are business owners who bought a mega bundle of books during my best last book launch. They're in a community on School right now, which has been closed to the public and opens up March 1st."
School uses software
"So starting March 1st, I'm opening up a community on School for million-dollar plus business owners."
Chipotle uses other
"protein shakes, Chipotle, I split a bedroom. I made my living expenses as small as humanly possible."
UGC campaigns recommends technique
"To double the business we have to do UGC campaigns and we want to be really selective about who these influencers are making sure that they represent your values."
From: "I Want To Double My Business" ▶ 1:00 Feb 2026
Goodwill recommends other
"That means you only shop at Goodwill going forward. That means you only buy secondhand clothes or none at all."
Self-empowerment mindset recommends technique
"Every man becomes an infinitely more dangerous version of themselves the moment they realize they don't need anyone's approval or permission"
From: You Don't Need Permission Feb 2026
One-on-One Tutoring recommends technique
"I'm a big fan of one-on-one tutoring. Huge."
Online Courses recommends media
"So, buy books, buy courses. There's courses online for free."
Books recommends media
"So, invest your $1,000 into the thing that you research to be the fastest skill to upgrade that's available. So, buy books, buy courses."
100-day commitment method recommends technique
"If you're willing to suck at anything for 100 days in a row, you can beat most people at most things."
From: You Can Beat Most People.. Feb 2026
nearshoring recommends technique
"And with AI and nearshoring, there's for sure you can run better margins than that."
From: "How Do We Make More Profit?" ▶ 0:58 Feb 2026
AI recommends technique
"Almost everything that your team does right now, minus account management, can pretty much be done by AI. That would give you the margin back that you need."
From: "How Do We Make More Profit?" ▶ 0:43 Feb 2026
Marriage recommends other
"If you find a girl who believes in your dreams more than you do, who makes you want to be a better man, who's willing to work alongside you to get there, and is grateful for whatever you have right now today, no matter where you're at, just marry her."
From: Just Marry Her Feb 2026
Being in a good mood for no reason recommends technique
"The single greatest skill that you can develop is being in a great mood in the absence of things to be in a great mood about."
CLOSER sales framework recommends technique
"So, you're going to take more phone sales. You're going to try and close them on the phone. When you're going through the sales process, you go CLOSER. Clarify whether they need this or your kid's going to go away."
YouTube ads recommends software
"But the real unlock for you is going to be paid ads on either meta or YouTube or both."
Meta ads recommends software
"I think that meta will be easier for you to crack even though you have a YouTube audience because those people also have Instagram and Facebook accounts."
Panda Express mentions other
"If Panda Express can run 27% net margins with the infrastructure that it has to open 3,000 stores and all of that corporate overhead, you should be able to run"
From: "How Do I Scale My Franchise?" ▶ 0:27 Feb 2026
Gym Launch mentions software
"maybe doing something like Gym Launch for the tattoo industry"
From: "Which Path Do You Choose?" ▶ 0:11 Feb 2026
Y Combinator mentions other
"Once you do have product market fit, the way that Y Combinator describes this is that getting product market fit is like pushing a boulder up the hill."
From: The 4 Shapes Of Business ▶ 2:30 Feb 2026
Adderall mentions product
"There's a lot of people I know who take Adderall, who still can't get"
Naval Ravikant mentions person
"It's more about and this is Naval Ravikant 10,000 iterations."
"A Class A share of Berkshire Hathaway, which is an $800,000 stock for $20,000, that would be the deal of the century."
Tesla Roadster mentions product
"Think about Tesla, right? We started with a $250,000 roadster and he had a very limited production, very few people, more profitability per."
Bootstrapping mentions technique
"Fourth, you bet your money on your own business, and that's bootstrapping."
From: 4 Roads To Ultra Wealth ▶ 0:14 Feb 2026
Fund Management mentions technique
"Number one, you bet other people's money on other people's businesses. This is what fund managers do."
From: 4 Roads To Ultra Wealth Feb 2026
Investing mentions technique
"Number two, you bet your money on other people's businesses. That's investing."
From: 4 Roads To Ultra Wealth ▶ 0:08 Feb 2026
Raising Funds mentions technique
"Third, you bet other people's money on your business. That's raising funds."
From: 4 Roads To Ultra Wealth ▶ 0:10 Feb 2026
S&P 500 mentions other
"I had instead of spending that on education, put it into the S&P 500, even during the best times ever, the amount of money that I would be left with today would be inconsequential compared to what I have now."
Ozark mentions media
"Have you seen Ozarks? I'll give you the scene. Lord finds out the main character and his partner are skimming in some way."
From: "I Caught My Employee Stealing" ▶ 0:12 Feb 2026
Shopify mentions software
"What are your thoughts on multi-level marketing such as Shopify? I don't think Shopify does multi-level marketing. I think you mean affiliate."
LinkedIn ads mentions software
"I'm doing LinkedIn ads and I'm doing a cold email that I'm trying to start."
Google ads mentions software
"We have really strong organic SEO and we also do a lot of Google ads."
TikTok Shop mentions software
"That's how TikTok shop works."
$100 Million Offers mentions media
"I read $100 million book, but I don't have any idea about the product."
Netflix mentions negative software
"So that means you're spending time watching Netflix."
Allan (software company) created software
"when Allan was our software company, we served white label for social media marketing agencies"
From: $0 To $125M In 4 years? ▶ 0:24 Feb 2026
$100 Million Offers created media
"This is what this book goes into tremendous detail talking about, which is the offers book."
Queen Transformation created other
"Leila started selling weight loss directly. Made a little brand for her called Queen Transformation. We started selling these $500 online training packages."
acquisition.com created software
"My name is Alex Hormozi. I run a portfolio of companies at acquisition.com that joined us over $250 million per year."
"I sell roofing and exterior remodeling. We do close to six million this year."
From: "I Don't Know What I Want.." Feb 2026
CLOSER Framework created technique
"How to structure your sales calls like the top 1% sales teams using the CLOSER framework... That's the CLOSER framework. That's the overarching structure for top 1% sales teams."
From: My Complete Sales Framework Feb 2026
Three-Pillar Pitch created technique
"Come up with what I call a three-pillar pitch. For example, when I sold fitness, it was fitness, nutrition, accountability. Those are the three pillars."
From: My Complete Sales Framework ▶ 0:35 Feb 2026
Pain Cycle created technique
"Then go back to the top and ask what else and repeat this. It's called the pain cycle."
From: My Complete Sales Framework ▶ 0:29 Feb 2026
Vegas workshops created other
"I'd like to just invite you to come out to one of our workshops here in Vegas"
From: Which Ads Did Better? ▶ 0:02 Feb 2026
Acquisition.com Roadmap created other
"I'm going to show you the exact 10-stage roadmap from zero to 100 million plus that less than 1% of companies finish. It's absolutely free."
Free scaling road map created media
"If you want our free scaling road map in under 30 seconds, comment Matt below and we'll send it over to you."
Money Models created media
"So my pitch at Money Models, the book launch was 1,700 slides just for the 90-minute presentation that I gave"
Gym Launch Secrets created media
"Have you read my Gym Launch Secrets book? I wrote an entire book on how to run a gym. You should read that."
acquisition.com created software
"My name is Alex. I own a portfolio of companies at acquisition.com that generates over $250 million per year in revenue."
Gym Launch created software
"that is when Gym Launch went from 300 to 480 to 780 to a million to 1.2 to 1.5 to 1.7 something to 2 million 2.2"
School recommends sponsored software
"promoting School, an online platform to help people start communities and getting commissions from that"