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Chipotle
A chain of fast-casual restaurants specializing in Mexican-inspired foods like burritos, tacos, and bowls.
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"protein shakes, Chipotle, I split a bedroom. I made my living expenses as small as humanly possible."
Attribution: Alex mentions Chipotle as part of his frugal eating strategy when building wealth
"I once met the founder of Chipotle and he said anybody in food service can make a billion dollars if you can figure out how to get a minimum wage employee to treat the customer as if it's their guest."
Attribution: Used as example to illustrate business challenge of customer service
"Look at this headline. Student coders seek work at Chipotle. 10 years ago, do you think that people from Stanford would be working at Chipotle?"
Attribution: Codie mentions Chipotle to illustrate how college graduates are taking jobs they previously wouldn't consider
"I just thought I can create the Chipotle of sushi."
Attribution: Speaker references Chipotle as a business model comparison for their sushi concept