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Pain Cycle

technique 1 mention from 1 sources

A sales technique involving repeatedly asking 'what else' to uncover customer pain points and past experiences with solutions.

sales methodology technique customer discovery
1

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Mentioned by

The Game w/ Alex Hormozi

All mentions

The Game w/ Alex Hormozi created this ✓ High confidence
"Then go back to the top and ask what else and repeat this. It's called the pain cycle."
From: My Complete Sales Framework • ▶ 0:29 • Feb 2026

Attribution: Alex presents this as a named technique within his sales methodology, indicating it's part of his created framework