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Pain Cycle

technique
Last discussed Feb 20, 2026

A sales technique involving repeatedly asking 'what else' to uncover customer pain points and past experiences with solutions.

Recently discussed in

My Complete Sales Framework
The Game w/ Alex Hormozi · Feb 20, 2026

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The Game w/ Alex Hormozi
mentioned

"Then go back to the top and ask what else and repeat this. It's called the pain cycle."

My Complete Sales Framework · ▶ 0:29 · Feb 20, 2026
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sales methodology technique customer discovery

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