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Tesla Roadster

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Tesla's first high-end electric sports car that started at $250,000, used as an example of top-down pricing strategy.

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The Game w/ Alex Hormozi

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The Game w/ Alex Hormozi mentioned ✓ High confidence
"Think about Tesla, right? We started with a $250,000 roadster and he had a very limited production, very few people, more profitability per."
From: The Money Formula I Used To Actually Get Rich • ▶ 7:49 • Feb 2026

Attribution: Alex uses Tesla Roadster as a positive example of starting with high-priced products