This Is How You Should Actually Make Launch Videos
Y Combinator's Aaron Epstein talks with Hey Clicky founder Farza Majeed about launch videos. Farza argues that frequent, scripted but casual demos shot on a phone beat expensive produced videos at getting real users.
The gist
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Farza says to launch small demos constantly; his one-take GPT Realtime demo controlling Spotify got 3.8 million views on Twitter and 4.6 million on Instagram.
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He judges videos by retention: the first Clicky video got about 3 million views, 7,000 downloads, and roughly 100 people using it daily for 5 days.
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Farza says Twitter converts worst, Instagram brings about 70% of traffic, and targeted TikToks for design agencies averaged 4,000 views and yielded about 50 leads.
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His stack is Screen Studio for screen demos, an iPhone with Edits, and a Sony FX3 with a DJI Mic, though he says audio matters most.
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His challenge is to spend 10 minutes a day filming your work and post it for 30 days; he says one video will likely pass 1,000 views.
"I found out that with GPT Realtime you could generate shell commands. It can control your computer in real time... to me that was just one little moment in the day where I was like, oh my god, this AI model could do this."
▶ Play at 35:36"We started making TikToks that were just targeting design agencies. I would literally say, 'Hey, are you the founder of a design agency? Stop right there.' And that's how we found like 50 design agency leads just through TikTok."
▶ Play at 30:2624 creators recommend it, including GaryVee, Chris Camillo, and Adam Aleksic.
See all on the TikTok page"For demos on my computer, which is just like what I'm hacking on that day, I always use this thing called Screen Studio. I think it's made by some indie hacker. It's just really good. It records your screen, records your local audio, makes your cursor look good, and I think it..."
▶ Play at 40:52"I use on my phone Instagram's editing tool, it's called Edits, a lot. I do edit on my phone a good amount."
▶ Play at 41:202 creators recommend it, including Trevin Peterson.
See all on the Edits page"Then there's the next level where you want to do something a little bit more thought through, cinematic, and that's where I use my Sony FX3... The cheaper one. Along with a DJI mic."
▶ Play at 41:38"The most important thing in any video you make, doesn't matter if it's a shitty Loom or your iPhone, is audio quality. If your audio is bad, I'm bouncing... I think if every founder could just invest in one of the super cheap DJI mics, find them used online, or just any mic th..."
▶ Play at 41:443 creators recommend it, including Chris Koerner and Jason Calacanis.
See all on the DJI Mic pageWhat they recommend · 6 picks
"For demos on my computer, which is just like what I'm hacking on that day, I always use this thing called Screen Studio. I think it's made by some indie hacker. It's just really..."
"The most important thing in any video you make, doesn't matter if it's a shitty Loom or your iPhone, is audio quality. If your audio is bad, I'm bouncing... I think if every fou..."
"We started making TikToks that were just targeting design agencies. I would literally say, 'Hey, are you the founder of a design agency? Stop right there.' And that's how we fou..."
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