The Biggest Opportunity Most People Are Ignoring
GaryVee argues that building a personal brand online is the biggest opportunity most founders ignore, and that emotional intelligence will matter more than technical skills as AI takes over.
The gist
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Start posting video, audio, or written content about your expertise now, because staying silent online is a strategic mistake for any entrepreneur.
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As AI commoditizes technical skills over the next 5 to 20 years, GaryVee says genuine empathy and trust-building will be the scarcest advantages.
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Sell by focusing on what the buyer actually needs rather than closing the deal, and GaryVee says you will outperform those chasing commissions.
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Deliver honest feedback paired with genuine care, because avoiding hard conversations costs you far more than a moment of discomfort.
GaryVee uses it
"Now with Claude and ChatGPT and Gemini and Grok, my research — I mean I can't even comprehend how much I've learned in the last year about building an intellectual property that would have taken me 800 hours that took me eight."
▶ Play at 15:32250 creators recommend it, including Riley Brown, Chris Koerner, and This Week in Startups.
See all on the Claude page
GaryVee uses it
"Now with Claude and ChatGPT and Gemini and Grok, my research — I mean I can't even comprehend how much I've learned in the last year about building an intellectual property that would have taken me 800 hours that took me eight."
▶ Play at 15:3273 creators recommend it, including Claire Vo, Dave Blundin, and Naval Ravikant.
See all on the Gemini page
GaryVee uses it
"Now with Claude and ChatGPT and Gemini and Grok, my research — I mean I can't even comprehend how much I've learned in the last year about building an intellectual property that would have taken me 800 hours that took me eight."
▶ Play at 15:3236 creators recommend it, including This Week in Startups, Jason Calacanis, and Riley Brown.
See all on the Grok pageWhat they recommend · 3 picks
"Now with Claude and ChatGPT and Gemini and Grok, my research — I mean I can't even comprehend how much I've learned in the last year about building an intellectual property that..."
"Now with Claude and ChatGPT and Gemini and Grok, my research — I mean I can't even comprehend how much I've learned in the last year about building an intellectual property that..."
"Now with Claude and ChatGPT and Gemini and Grok, my research — I mean I can't even comprehend how much I've learned in the last year about building an intellectual property that..."
GaryVee, Codie, Chris and Jason agree on 22 things
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