Snapchat Spotlight
1 creator use or recommend it
▲ 1 active in the last 90 days
Snapchat's short-form video feature that showcases user-created content with potential for monetization.
Recently discussed in
How Snapchat Spotlight compares
1 creator weighed in
TikTok
Direct rival
short-form video platform
GaryVee sees Spotlight as equal to TikTok but says almost no marketers use it, making it a bigger opportunity.
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1 creator
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1 creator
GaryVee sees Spotlight as equal to TikTok but says almost no marketers use it, making it a bigger opportunity.
"I believe that Spotlight is the most underrated opportunity for people. I view Snapchat Spotlight as Instagram and TikTok's equal. I don't know of anyone who talks about it besides me. I think that's the biggest opportunity in marketing."
Described as equal to Instagram and TikTok but far less utilized by marketers
Snapchat
Different focus
Snapchat's parent messaging app
GaryVee says Spotlight is Snapchat's short video feed like TikTok, but far fewer creators are on it, so you stand out more.
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1 creator
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1 creator
GaryVee says Spotlight is Snapchat's short video feed like TikTok, but far fewer creators are on it, so you stand out more.
"Snapchat Spotlight. Snapchat has its own TikTok Instagram version — it's called Spotlight. No one's there, so you're going to stand out."
Described as Snapchat's version of TikTok and Instagram
What creators say
"I believe that Spotlight is the most underrated opportunity for people. I view Snapchat Spotlight as Instagram and TikTok's equal. I don't know of anyone who talks about it besides me. I think that's the biggest opportunity in marketing."
More from Gary Vaynerchuk →+1 more mention from Gary
"Snapchat Spotlight. Snapchat has its own TikTok Instagram version — it's called Spotlight. No one's there, so you're going to stand out."
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