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Claude

Software

216 creators

Suggesting and refining infographic ideas for newsletter posts

"In writing and proofreading, I then give that copy to Claude and I say, suggest six or seven or eight infographics, and then we fine-tune the ideas until we get the final graphics that you see."

Lon Harris

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Analyzing an exported brokerage account to count yearly trading decisions

"I had this idea where we basically exported his brokerage account, and we put it in Claude, and we asked it over the last 12 years, how many decisions did you make a year?"

Sam Parr

Running daily automated SEO guide creation and writing all code and web content

"I use extensively Codex and Claude... but I will say at this point, 99% of the stuff that is left to be done is Claude waking up every morning and then running the guide, and that's kind of it."

Rasty Turek

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Notion

Software

38 creators

Factory/supplier database shared with high-ticket program members

"We have a decent database in Notion... Right now a lot of it's organized in Notion pretty well because a part of my high-ticket program is they get access to my factory database."

Isaac Hetzroni

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Source of team runbooks and guides for the incident command site

"I had it from Notion go through and pull in what are our runbooks and how do we respond, what are the guides, etc. So this will actually open up the runbooks and guides and things in Notion if I want to."

Kath Korevec

AI-controlled document creation and management via Codex and ChatGPT integrations

"I love using Notion, especially with the AI tools that we've already downloaded. AI is better at using Notion than it is at using Google Docs. It's better at using Notion than ClickUp, for example, because Notion actually made their tools so that AI is real..."

Riley Brown

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Substack

Software

28 creators

Publishing and monetizing books and ongoing writing as a subscription platform

"I have been writing on Substack now and it's a full-time job. I have two books that I've written that I'm releasing on Substack right now."

Hunter Biden

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Publishing political analysis newsletters, particularly one called 'The Escalation Trap'

"My Substacks, especially the escalation trap, because I'm going to be talking about the domestic escalation trap."

Robert Pape

Content distribution; one of GaryVee's active posting platforms

"There's Substack, which I'm obsessed with. I think it's becoming more like Twitter and Instagram."

GaryVee

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OpenClaw

Software

25 creators

Exploring personal agents; ran a psychoanalysis prompt with access to his email and photos

"After hearing all of these crazy stories, I started using it very deeply. I think for many weeks both of us were sort of like every spare moment we would just spend talking to our OpenClaws."

Alexandr Wang

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Running AI agents independently on local hardware for AI sovereignty

"OpenClaw is a vote on making agents that are independent. If you use OpenClaw with Neotron or Gemma, which is Google's open source product, you will be sovereign AI. In other words, the AI running on your Mac Studio with 256 gigs of RAM."

This Week in Startups

Powers Jim, Brex's AI recruiting employee; also powers Pedro's personal 'autopilot' life management system that ingests Slack, email, and meeting notes

"This is Jim. Jim is our OpenClaw recruiter. It runs on effectively like a three-stage pipeline. We do use OpenClaw for this but the harness doesn't really matter as much as just the skills. I have this system that I call autopilot and basically what it does..."

Pedro Franceschi

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TikTok

Software

23 creators

Posting local videos to attract customers to the porch bakery

"It was on TikTok. It literally took me 20 seconds to do. I didn't put much effort into it. I thought nothing of it... I just posted it. Overnight, it did really well."

Angela Henson

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Launching niche accounts to get organic views without needing followers

"I started a TikTok account called You're Somebody Now as the name of the handle, @yoursomebodynow. The first post I posted on that account with zero followers was a slight edit on the video that did well for me... That video with zero followers got 8.2 mill..."

GaryVee

Posting content and building audience; demonstrating that content finds its audience regardless of follower count

"I have 15 million followers on TikTok, right? My latest post on TikTok right there has 25,000 views, right? You see it? Now, I'm starting a new account where I'm just going around TikTok and I'm replying to people."

GaryVee

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Amazon

Software

12 creators

Buying cheap shoes and sunglasses

"You can get cheap shoes on Amazon. Now, are they maybe blowing my knees out? That's entirely possible. I think people expect me to dress expensively because I could if I wanted to. And I buy my nine-dollar shades off Amazon."

Tom Bilyeu

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Online shopping for general goods with reliable delivery and returns

"My personal revealed preference is I would almost always want it from Amazon because I trust it's going to get there. I know where to go to look to see if it's on its way. I know where to go to process a return if I want to do that."

Ben Thompson

Brand awareness marketing and retail distribution channel for a beverage CPG brand

"We were 100% on Amazon from day one, which was a decision we made as a board to do that. And it was such a good decision, but you don't make a lot of money on Amazon as a beverage. We saw it as a great marketing tactic for awareness because it's in so many ..."

Allison Ellsworth

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Meta

Software

6 creators

Creating high-converting lookalike audiences for advertising

"With Meta, we'll find audiences that we know will convert at a very high rate and create lookalike audiences that generally outperform broad targeting by a pretty fair margin."

Matthew Joseph

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Digital advertising and customer acquisition

"Don't even bother spending money on any platform that's not Meta until you reach $100,000 a month and spend on Meta. Meta is still the best winner."

Cliff Weitzman

Paid advertising and marketing to reach different consumer segments

"And we even like went back and forth for a while like what do we do on Meta back then? It was still Instagram. And what we realized is even though the price was quite a bit higher and we weren't seeing the return, it was just a different consumer."

Stephen Ellsworth

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Snapchat

Software

5 creators

Performance marketing playbook — winning organically on Spotlight then post-producing with native Snap elements for paid performance

"I natively have to take this creative that just did well and make it performance. Understanding the current slang of the moment within Snap of what's working to add the element of how I'm going to communicate free shipping or buy three get one free — if you..."

GaryVee

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Posting photo stories of day-to-day life with automotive theme to earn view-based revenue

"Snapchat is huge. Snapchat is amazing, dude. I love Snapchat. I post on Snapchat almost like an Instagram story — just take photos, add a caption, my day-to-day life, whatever I'm up to. You get paid based on views just like you would on anything. It takes ..."

TheStradman

"I do TikTok also. I'm on YouTube. I also do Snapchat."

Sophie Rain

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Pinterest

Software

4 creators

Having an agent generate design concepts and descriptive language from boards

"Because now these agents can log into websites, I use my Pinterest a lot more too... one of the things that I've done recently is open up a board or a saved group and said, I like this, help me generate concepts based on this or language I can use to descri..."

Claire Vo

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Creating mood boards and gathering visual inspiration for projects

"When it comes to finding inspiration for projects, especially like visual inspiration, I always go back to Pinterest and create maybe a little mood book for myself or put together a few images for the look and feel that I want for a project."

Eve Bouffard

Repurposing winning content and reaching audiences interested in nostalgia, recipes, and crafts

"I would add some more social channels, like Pinterest. I would systematize my content — repurpose winning videos to Pinterest, it's like a search engine built for nostalgia, recipes, crafts."

Codie Sanchez

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Remotion

Software

4 creators

Creating high-quality animated graphics and diagrams for video intros, exported and placed into videos during editing.

"I use this Remotion plugin. I actually have it open right here. This was one of my best performing videos on Codex. This graphic right here is a graphic that I just generated, and you can very easily export this graphic, and then I just placed it on top of ..."

Riley Brown

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Rendering video overlays, captions, and word-by-word highlight animations

"Transcribe it using Whisper, then use Remotion to create a UI that shows the transcript with each individual word being highlighted and different overlays. Goal: don't stop until the video is fully rendered."

Thariq Shihipar

Launch videos, B-roll, on-screen overlays for YouTube videos, creating video templates and animations

"I like the Remotion editor. It's been around for longer and it feels more professional, but hyperframes can do more advanced motion graphics."

Riley Brown

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beehiiv

Software

3 creators

Personal newsletters, personal brand, podcast hosting

"You guys already know that if you're interested in a newsletter or a personal newsletter, personal brand, or hosting your podcast, Beehiiv is the way to go."

Chris Koerner

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B2B content distribution and newsletter publishing

"There's Beehiiv for B2B — it's become the platform I'm obsessed with."

GaryVee

"I host it on Beehive. I love Beehive. I talk about them a lot."

Chris Koerner

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Ghost

Software

2 creators

Publishing his newsletter 'Where's Your Ed At'

"Ghost actually. It looks exactly like Substack — I moved off of Substack in 2024."

Ed Zitron

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"In this case, I'm using Ghost. And then, you know, from there, I'm telling it to run every day."

Furqan Rydhan

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Higgsfield

Software

2 creators

Generating AI video and creative content for ad campaigns within a Claude AI operating system

"You set up a proper Claude workspace like an AI operating system and you're using like scraping competitor ads, you've got Higgsfield, you've got all the sort of creative stuff in there, you can analyze the ads."

Liam Ottley

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Running multiple AI video generation models (Kling, Sora, Veo) side by side for comparison

"Higgsfield, where Harry and I are both investors. I was one of the first 10 users or customers. Higgsfield just announced they're at 500 million in revenue, actually doing 2 million a day now just in credit card billings outside of the enterprise. You can r..."

Jason Lemkin

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Instagram reels

Software

2 creators

Discovering parenting ideas and life inspiration

"A fun version that I've seen on the Instagram Reels — love Instagram Reels, you can learn a lot — is the get your 10-year-old for their birthday to pick the family vacation spot and make a presentation."

Miles Grimshaw

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Creating viral ultra running content

"When reels and TikTok came out, it allowed me to edit videos on my phone like with, you know, no barrier to entry. So, I just started making videos and the first reel I ever made got 70,000 views and I was like, what is going on?"

Andy Glaze

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Medium

Software

2 creators
"One was the first thing I wrote on the this is like the first thing I wrote on the internet did very well is this post on what I learned at Airbnb like Medium featured. It went all over the place."

Lenny Rachitsky

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"I'm going to write a Medium article and break down exactly the back end of how we built this referral program. It got thousands of claps or whatever medium uses."

Tyler Denk

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Netflix

Software

2 creators

Hosting Tom Segura's comedy show

"Your show's awesome. It's on Netflix right now. It's really really fucking funny. Shout out to Netflix for having the cajones to do that show."

Joe Rogan

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Entertainment content consumption

"I've been a subscriber, never turned from Netflix when they were just mailing me DVDs. So, that's I don't know, 20 years or however long."

Strauss Zelnick

Platform for filming and distributing live comedy specials

"But I did a live special on Netflix for that very reason, just because I thought it was scary. I did it live because the first time they asked me, I said, 'No, fuck that.' And then I was like, 'Why you being such a pussy?'"

Joe Rogan

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Social media

Software

2 creators

Identifying trending topics and business opportunities by monitoring what people are obsessed with

"I would scroll social media, scroll social media, scroll Instagram, and just find what everyone's talking about. Step one is watch social media every single day and find out what people are just genuinely obsessed over."

Cedric Roberge

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"Social media has been very helpful for testing ideas, and I'm very grateful for that."

Vanessa Van Edwards

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Stan Store

Software

2 creators

Accepting payments and selling digital products online as a beginner entrepreneur

"Stan Store is generally the one that I recommend for complete beginners getting started with making money online. We have like an affiliate deal, free trial type 30-day thing with them. It's sort of like Shopify, but for selling online products primarily."

Ali Abdaal

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"And so I hooked up Stan Store to my TikTok and the only way that you could pre-order was if you put down 10 bucks."

Robby Houston

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2 creators

Daily philosophical guidance and lessons from Stoic philosophy

"That's why I love Ryan Holiday — I have his book, The Daily Stoic, and I use it. I'm a huge believer in the lessons that we can learn, not only from Aurelius, but from all of those myths and the hero's journey."

Hunter Biden

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"I got your book, The Daily Stoic, which I just loved and I have my copy here. I'm very excited for you to sign it."

Maria Semple

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Typefully

Software

2 creators

Scheduling social media posts and video clips across platforms as part of automated podcast production workflow

"I said, looks good, go ahead and put both on Typefully, which is my social scheduling app, to schedule the post. And here we have the social post along with the full clip in Typefully as well."

Peter Yang

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Drafting and scheduling tweets for the Agent Native Twitter account; receiving AI-generated draft tweets for manual review and approval

"We're going to be using Typefully for scheduling. Typefully allows me to sign in to a bunch of Twitter accounts. I gave this API key to ChatGPT Work, and now it can use a skill — I believe it's just going to be called Typefully drafts. This is where I can c..."

Riley Brown

Automatically drafting tweet ideas via Codex whenever he comes across something interesting, then batch-reviewing and publishing them every Monday.

"There's a Typefully skill. So if I get an idea for content, this can control my Typefully, which is connected to my Twitter. So it can really quickly draft up my tweet ideas. Every Monday I check my Typefully and fire off those tweets."

Riley Brown

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About these recommendations

Products are related to this topic through catalog tags. Quotes describe the creator’s stated use; they are not necessarily recommendations for this topic.

Creator counts cover all uses and all dates. Each person counts once per product family. Paid promotions and passing mentions are excluded. Items are ordered by creator count, then name.

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