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social media

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Digital platforms that allow users to create and share content and connect with others online.

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Joe De Sena

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Joe De Sena mentioned
"We caught the wave of social media. CrossFit, a bunch of military folks coming back from overseas."
From: Spartan Race Founder Joe De Sena's Biggest Lessons Growing a $100M Empire • ▶ 9:31 • Feb 2026

Attribution: Joe mentions social media as a beneficial trend that helped Spartan's early growth