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Matthew Joseph Cliff Weitzman
+4 more
Stephen Ellsworth The Game w/ Alex Hormozi Michael Clark Joel McDonald

Meta

Software

6 creators

Creating high-converting lookalike audiences for advertising

"With Meta, we'll find audiences that we know will convert at a very high rate and create lookalike audiences that generally outperform broad targeting by a pretty fair margin."

Matthew Joseph

Bezos AI Play, Future of Airports, Trucking is Back, CAA Fund ▶ 1:54:51
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Digital advertising and customer acquisition

"Don't even bother spending money on any platform that's not Meta until you reach $100,000 a month and spend on Meta. Meta is still the best winner."

Cliff Weitzman

Cliff Weitzman: What I Learned from 100 of the World’s Top CEOs & Why Tokens Will Outspend Salaries

Paid advertising and marketing to reach different consumer segments

"And we even like went back and forth for a while like what do we do on Meta back then? It was still Instagram. And what we realized is even though the price was quite a bit higher and we weren't seeing the return, it was just a different consumer."

Stephen Ellsworth

Poppi's Founders: Building a $2 billion soda brand | Masters of Scale ▶ 25:22
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Social media

Software

2 creators

Identifying trending topics and business opportunities by monitoring what people are obsessed with

"I would scroll social media, scroll social media, scroll Instagram, and just find what everyone's talking about. Step one is watch social media every single day and find out what people are just genuinely obsessed over."

Cedric Roberge

Zero to $30K/Month App in 35 Days ▶ 8:29
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"Social media has been very helpful for testing ideas, and I'm very grateful for that."

Vanessa Van Edwards

How To Use Social Media To Test Your Ideas l @HowToWriteBetter
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About these recommendations

Products are related to this topic through catalog tags. Quotes describe the creator’s stated use; they are not necessarily recommendations for this topic.

Creator counts cover all uses and all dates. Each person counts once per product family. Paid promotions and passing mentions are excluded. Items are ordered by creator count, then name.

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