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"We consolidated all of our marketing and content creation to Beyond AUM and they've been a fabulous partner and have just sharpened the saw on search engine optimization."

Helen Stephens

D

Descript

Software

1 creator

Cutting green-screen style single-layer video content

"Right now I use Descript, and I use Descript strictly for cutting — mostly for my green screen style content because once we have the final one, it's very easy to just remove parts of the video. Once you get to having multiple layers on top of each other an..."

Riley Brown

E

Every

Other

1 creator

Keeping up to date with Kieran's articles on compound engineering, the polish step, and the learning/explain concept.

"Go subscribe to Every so you can keep up to date with everything."

Kieran Klaassen

F

Fast Company

Media

1 creator

"As a boy, I subscribed to the print edition of Fast Company and always looked forward to getting it in the physical mailbox at home."

TBPN

G

Glyph

Software

1 creator

"I'm also using Glyph uh.app to help get the most out of Nano Banana"

Greg Isenberg

H

Huberman Lab

Software

1 creator

Health and neuroscience education; finding episode-specific guidance for personal challenges

"I highly recommend anyone that subscribes to my channel to go and subscribe over on your show as well. I'll link it below so everyone can get it. Whenever someone in my life is really struggling with something, I go and search on YouTube and stumble across ..."

Steven Bartlett

J

Jasper

Software

1 creator

Writing on-brand ad copy and landing page copy that stays consistent with a brand voice and avatar

"This is where Jasper AI comes in. It has dedicated agents for both ad copy and landing page copy. And what makes it different from just ChatGPT is that you upload your brand voice, your avatar, and your style guide once. And every output it gives you stays ..."

Codie Sanchez

J

Jubilee

Media

1 creator

Debate format appearance discussing manosphere topics

"I did, you know, Jubilees Surrounded. I just shot an episode with them. One man versus the manosphere."

Mark Manson

O

Only Fans

Software

1 creator

Content monetization and subscription-based revenue generation

"I made 83 million last year total on OnlyFans. Obviously, everyone thinks that it's an adult site, but it's not an adult site. You can do anything with your content on there."

Sophie Rain

Differentiating a simple app idea

"But the one thing that you can't replicate is personal brand. That is the one thing that I would recommend anyone to do, even though it feels like you want to keep it more close to the chest."

Gus

Driving organic traffic and revenue for database and directory SaaS products

"I believe for directory and database products, SEO works very very well. So, I would focus on programmatic SEO. For us, it brings half of our revenue, and if you do it consistently, you will get there."

Rashid Khasanov

Q

Quora

Software

1 creator

Writing long-form answers and building an audience through personal storytelling

"When I was writing on Quora back in 2013, 2014, I wrote a handful of answers about me playing World of Warcraft professionally as a teenager. One day I wrote a piece and the first sentence was, when I was 17 years old, I was one of the highest ranked World ..."

Nicolas Cole

R

RedNote

Software

1 creator

Discovering authentic Chinese food trends, understanding Chinese culture, searching for regional dishes

"The best way to keep up with it is to get on RedNote because I think the best content about Chinese food is from Chinese creators that are from the places these foods come from and they're posting a lot on RedNote. It's a great place if you're trying to dip..."

Amy Lyons

"So first thing I want to show you is that there's going to be some errors here because it's been a minute since I have actually done the whole actually touch this codebase. But what you see here is I have 63 sources of information coming in. And so these ar..."

Kevin Rose

S

Scrape Creators

Software

1 creator

Scraping public creator content (videos, bios, transcripts) from Instagram, TikTok, LinkedIn and other platforms for research and content modeling

"There is an app, it's called Scrape Creators. This is a skill that I've created. What this skill does is it can scrape from any social media platform — Instagram, TikTok, LinkedIn. It can just pull public creator data from all of them. It can pull the video..."

Riley Brown

S

Snapchat Spotlight

Software

1 creator

Organic social media creative testing and underpriced attention acquisition for marketers

"I believe that Spotlight is the most underrated opportunity for people. I view Snapchat Spotlight as Instagram and TikTok's equal. I don't know of anyone who talks about it besides me. I think that's the biggest opportunity in marketing."

GaryVee

T

Twitch

Software

1 creator

Live streaming as part of income diversification strategy

"YouTube fucked me, but whatever. I'm streaming on Twitch. Oh, I got Patreon supporters, too"

Nik Nocturnal

Scaling app downloads by distributing viral short-form video content across hundreds of creator accounts

"We found UGC. We were really good at it and we just did more and better. In the last year, we have posted nearly 80,000 videos, we have more than 500 accounts, and we have done nearly 8 billion views in the last year. We give nearly half of the revenue to t..."

Mauro Botanes

Short-form video content creation that launched his social media career

"I would say it was Vine. I downloaded Vine the first day it came out. It was promoted through Twitter. I was like, 'Oh, this is super interesting.' And I just started making videos in my cafeteria at school."

Jake Paul

Standing out on LinkedIn by documenting a founder journey in a format unfamiliar to the platform's audience

"My first angle was to take the learnings from YouTube and publish vlog-style content on LinkedIn, which is really popular on YouTube. That really created a pattern break. You see a lot of launch videos and expert interviews on LinkedIn, but you don't see th..."

Gaurabh Mathure