I Built a Business Owner His Own Jarvis with Claude Code

Liam Ottley · · 16 min

Liam Ottley sets up Isaac, who runs a sourcing business, with a Claude Code "AI operating system" that learns his business, runs research, builds websites and internal tools, and answers by voice like Jarvis.

Watch the episode 16 min · YouTube

The gist

  1. Ottley's setup: open his template folder in the Claude desktop code tab, run the install command, enable bypass permissions, and connect GitHub for version history.
    Claude Code
  2. Ottley calls MCPs quick but bloated, eating tokens and usage limits, and says custom apps need API keys instead.
    Model Context Protocol (MCP)

What they recommend · 5 picks

Claude Code Main topic · strong yes

Anthropic's Claude AI model used for coding tasks.

"And Claude can direct, and this is one thing you'll see within Claude Code, is that it can spin up a sub agent and say, hey, what I want you to do is use the MCP we just set up, dig into all the HubSpot data... and come back with a research report and hand ..."
Liam Ottley ▶ Play at 4:41

What Liam uses it for: Building a business AI operating system ('AIOS'/Jarvis): context management, sub-agent research across business data, building apps and reports

110 creators recommend Claude Code, including Tim Ferriss, Ali Abdaal, My First Million.

2:37
Model Context Protocol (MCP) AI tools

"MCPs you can think of as quick and easy, fast, easy, but unfortunately bloated and also limited... They could have tens of thousands of tokens worth of tools. And so if you have..."

Liam's AI tools →
11:28
Higgsfield AI tools

"I taught it to loop in the Higgsfield MCP because if it's making a website, not having custom media or images or the ability to put images on can make the websites look pretty s..."

2 creators recommend it·Liam's AI tools →
14:32
Fish Audio AI tools

"We can actually make a Jarvis kind of voice agent that we get to talk to. And the cheapest way to do this is with Fish Audio. So we've got this template that is already an app t..."

Liam's AI tools →

Liam, Riley, Greg and Peter agree on 46 things

See what they all use, in their own words. Paid ads are left out.

See what they all swear by Or pick your own people

Also mentioned

0:30 AIOS Template · "If you're going to do just one thing, one AI thing for your business this year and even next year, it would..."
4:52 HubSpot · "Use the MCP we just set up, dig into all the HubSpot data, understand the shape of it, how different stages..."
8:27 Deep Research Skill · "My deep research skill, which is probably one of the most useful things you'll have in here. The idea is..."
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What do Liam and experts like them all swear by?

46 things in common

See