I Rebuilt This AI Agency Coaching Business (in 1 Week)
Liam Ottley and his team spend one week in Spain rebuilding the AI agency coaching business of his best friend Daniel Turner, who was losing money and burning out, using a shared AI workspace and custom agents.
The gist
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Ottley's team first piped Turner's scattered tools into one database, which Kieran Jaged and the crew found was the slowest but most important step.
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Turner built two agents just by talking: a sales coach that reviews his Fireflies call recordings, and one that sends a brief before each call.
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When Stripe paused his payments over a missing refund policy, Turner used Claude Code to build a compliant website in about 2 minutes.
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Turner spent up to 10 hours per post, so The Crucible generates ideas overnight and drafts in his voice, aiming for about 20 minutes per post.
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A month later, Turner says he works 30 to 40 hours a week, saves 120 grand yearly on payroll, and margins rose to 60-70%.
"Straight after a sales call it has the Fireflies recording and then it automatically emails me or sends me the WhatsApp of like a cool summary of the sales call... provide me feedback rather than me having to constantly look back on Fireflies."
▶ Play at 13:143 creators recommend it, including Liam Ottley and Andrew Wilkinson.
See all on the Fireflies page"So the only tab that is really open is Claude. But we don't have the multiple tabs of like this, this, and this, cuz now it's all connected. I just asked Claude within the AI operating system; we've got 45 agents running right now."
▶ Play at 31:49250 creators recommend it, including Riley Brown, Chris Koerner, and This Week in Startups.
See all on the Claude page"I'm more profitable. So you saved me 120 grand a year on payroll. We're making more revenue because we're getting more leads from the Crucible."
▶ Play at 30:24What they recommend · 3 picks
"I'm more profitable. So you saved me 120 grand a year on payroll. We're making more revenue because we're getting more leads from the Crucible."
"So the only tab that is really open is Claude. But we don't have the multiple tabs of like this, this, and this, cuz now it's all connected. I just asked Claude within the AI op..."
"Straight after a sales call it has the Fireflies recording and then it automatically emails me or sends me the WhatsApp of like a cool summary of the sales call... provide me fe..."
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