Charge Businesses Monthly for This AI Setup
Chris Koerner explains how he handed his newsletter's Facebook ads to Meta's AI agent Muse, which fixed broken tracking and beat his ad guy, and how listeners can sell the same setup to local businesses.
The gist
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Muse found the tracking bug: ad links lacked UTM parameters, so beehive couldn't see sources; it confirmed the fix by subscribing through its own ad.
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His one-sentence prompt revived his three best old ads at $100 a day each, following his goal, then audience, then creative rule without new creative.
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He spent $5,400 for 2,600 subscribers, about $2 each, and a yes, maybe or no welcome email question turns them into cheap sales leads.
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Koerner suggests finding local advertisers in Meta Ads Library, checking if they pay to reach existing customers, then charging hundreds monthly for daily AI reports.
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Koerner's comment trap: run an ad to warm audiences first, then reuse that post ID with cold traffic so strangers see social proof.
Chris Koerner uses it
"I opened up Muse. Muse is Meta's AI agent... And the reason I use Muse for this instead of Claude or ChatGPT is that it's built by Meta. So it can plug straight into Ads Manager without logging itself out. I can see my campaigns. It can change budgets, etc. It had already conn..."
▶ Play at 3:4919 creators recommend it, including Claire Vo, Peter Yang, and Riley Brown.
See all on the Muse page
Chris Koerner recommends it
"All we had to do is tag the link. If you've ever heard of the phrase UTM parameters, we just had to add those and make sure that the landing page passed it back to Meta so Meta could learn from itself. It was like a 5-minute fix."
▶ Play at 17:33
Chris Koerner recommends it
"Goal first, then audience, then creative, in that order always... So instead of starting at the ad like most people do, start at the goal and work backwards."
▶ Play at 6:53
Chris Koerner recommends it
"Add one question to the first email new people get... 'Would you be interested in whatever your paid thing is: yes, maybe, or no.' Tag the yeses. Tag the maybes and tag the nos. That one question turned a $1.40 subscriber into a $3 lead for me."
▶ Play at 20:09
Chris Koerner recommends it
"Go to the Meta Ad Library again... It's free. Search your biggest competitor. Again, I just showed you how to do this. Sort by active. Find the ad that's been running for months that has the most impressions. If it's still getting paid for, it works."
▶ Play at 27:584 creators recommend it, including Cody Schneider, George Lampropoulos, and Greg Isenberg.
See all on the Meta Ads Library page
Chris Koerner uses it
"It punctured our gas tank and we were leaking gas all over a Dollar General parking lot, and Claude told me to rub a bar of soap in the leak and it plugged the leak... Like that was maybe one of the most magical AI moments I had ever had."
▶ Play at 5:24253 creators recommend it, including Riley Brown, This Week in Startups, and Peter Yang.
See all on the Claude page
Chris Koerner recommends it
"Run your ad to your warmest audience first: past buyers, followers, your email list. Let it collect likes and comments. Then you take the same post ID and run it to cold traffic... because social proof. A stranger will now see an ad that has 40 comments on it instead of zero."
▶ Play at 28:35What they recommend · 8 picks
Productivity
3 picks · Chris Koerner ·Chris's productivity →
"Add one question to the first email new people get... 'Would you be interested in whatever your paid thing is: yes, maybe, or no.' Tag the yeses. Tag the maybes and tag the nos...."
"Goal first, then audience, then creative, in that order always... So instead of starting at the ad like most people do, start at the goal and work backwards."
"All we had to do is tag the link. If you've ever heard of the phrase UTM parameters, we just had to add those and make sure that the landing page passed it back to Meta so Meta ..."
AI tools
2 picks · Chris Koerner ·Chris's AI tools →
"I opened up Muse. Muse is Meta's AI agent... And the reason I use Muse for this instead of Claude or ChatGPT is that it's built by Meta. So it can plug straight into Ads Manager..."
Software & apps
2 picks · Chris Koerner ·Chris's software & apps →
"Go to the Meta Ad Library again... It's free. Search your biggest competitor. Again, I just showed you how to do this. Sort by active. Find the ad that's been running for months..."
Other picks
1 pick · Chris Koerner
"Run your ad to your warmest audience first: past buyers, followers, your email list. Let it collect likes and comments. Then you take the same post ID and run it to cold traffic..."
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