Comment trap (reusing a post ID for social proof)
Running an ad to a warm audience to collect likes and comments, then reusing the same post ID for cold traffic so strangers see the social proof.
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What creators say
"Run your ad to your warmest audience first: past buyers, followers, your email list. Let it collect likes and comments. Then you take the same post ID and run it to cold traffic... because social proof. A stranger will now see an ad that has 40 co..."
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