1 Billion People Barely Anyone Is Selling To
Chris Koerner argues that AppLovin, a newly self-serve ad platform for mobile games, is an early cheap-ads opportunity like Facebook in 2010, then sets up a live campaign for his Buc-ee's resale store, Texas Snacks.
The gist
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Koerner says cookware brand Plateful scaled from $500 to $200,000 a day on AppLovin while staying profitable, and now puts about 80% of its ad spend there.
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He says the $20,000-a-day Meta spend requirement is gone, so anyone can sign up, upload creatives, set a goal, and let AppLovin's AI find buyers.
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He fixes image sizes with ChatGPT and Claude, writes gamer-themed ad scripts with AI, and records them using the $20-a-year Teleprompter app.
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Koerner recommends simple, unpolished vertical videos of 30 to 60 seconds, and testing many creative sets because more ads mean faster learning.
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He warns against budgets too low for your price point, killing campaigns before 5 to 7 days, too few creatives, and skipping the pixel.
Chris Koerner uses it
"I don't know how to use Photoshop. Thankfully, I don't need to. So I screenshotted the error and I got the two images right here, gave it to Claude and just said, make these two images fit these dimensions. Badabing, badaboom. Perfect."
▶ Play at 21:31250 creators recommend it, including Riley Brown, This Week in Startups, and Peter Yang.
See all on the Claude page
Chris Koerner uses it
"So I'm going to use this simple app right there. It's orange. It's called Teleprompter. It's 20 bucks a year, and that's what it does. It just pulls up a transcript."
▶ Play at 15:44What they recommend · 2 picks
"So I'm going to use this simple app right there. It's orange. It's called Teleprompter. It's 20 bucks a year, and that's what it does. It just pulls up a transcript."
"I don't know how to use Photoshop. Thankfully, I don't need to. So I screenshotted the error and I got the two images right here, gave it to Claude and just said, make these two..."
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