Forget Building Websites. Local Businesses Pay $4K/Month for This
Chris Koerner talks with Bob Brennan, a 60-year-old self-described non-tech guy whose AI concierge business adds chat and voice helpers to small business websites. Bob says it earns $25,000 to $30,000 a month after a year.
The gist
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Bob says his phone repair site gets 350 to 500 monthly visits, about 130 AI chats, and 60 bookings or callback leads.
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He runs the AI free for about 30 days, then prices on lead value, using Google Analytics traffic rather than third-party estimates.
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Bob says changing the widget text to "need a quick answer?" and moving it to the top of the page boosted engagement.
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To pitch, he clones a prospect's homepage in GoHighLevel's AI Studio, then asks ChatGPT or Perplexity for five tough demo questions.
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On cold calls Bob avoids mentioning AI, promising 10 to 20% more leads, and checks traffic with SEMrush; Koerner prefers DataForSEO.
"With the phone repair one, we're using GoHighLevel. You have the ability to book it into calendars. It's pretty straightforward to do that."
▶ Play at 7:204 creators recommend it, including Aaron Fooks and Rachel Smith.
See all on the GoHighLevel page"It's really important you don't get their traffic from a third party. You want to get it from Google Analytics, cuz that's the real source."
▶ Play at 19:196 creators recommend it, including Greg Isenberg, Helen Stephens, and Lon Harris.
See all on the Google Analytics page"Here's the key thing: go out to Perplexity or ChatGPT, and here's what I type in. I say, I've just created a voice AI and a chat widget for this website. What five questions would you have me ask the voice AI in front of the owner to prove how good it is?... It scanned their s..."
▶ Play at 36:43159 creators recommend it, including John Coogan, Riley Brown, and Peter Yang.
See all on the ChatGPT page"Here's the key thing: go out to Perplexity or ChatGPT, and here's what I type in. I say, I've just created a voice AI and a chat widget for this website. What five questions would you have me ask the voice AI in front of the owner to prove how good it is?"
▶ Play at 36:4321 creators recommend it, including Joe Rogan, Jason Calacanis, and This Week in Startups.
See all on the Perplexity page"We do that back-end research, and we want to understand what their traffic is, so we'll use SEMrush. Again, it's a third party. It's not perfect, but it'll give you some idea of the traffic."
▶ Play at 42:06
Chris Koerner recommends it
"You know what's even better than SEMrush? It's called dataforseo.com. Have you used it? They have an MCP. You connect it directly to ChatGPT or Claude, and it's incredible. You don't even interact with it. You just connect it and you ask questions in your personal Claude or Ch..."
▶ Play at 42:19What they recommend · 6 picks
"Here's the key thing: go out to Perplexity or ChatGPT, and here's what I type in. I say, I've just created a voice AI and a chat widget for this website. What five questions wou..."
"You know what's even better than SEMrush? It's called dataforseo.com. Have you used it? They have an MCP. You connect it directly to ChatGPT or Claude, and it's incredible. You ..."
"It's really important you don't get their traffic from a third party. You want to get it from Google Analytics, cuz that's the real source."
Bob Brennan
5 picks · guest
"Here's the key thing: go out to Perplexity or ChatGPT, and here's what I type in. I say, I've just created a voice AI and a chat widget for this website. What five questions wou..."
"It's really important you don't get their traffic from a third party. You want to get it from Google Analytics, cuz that's the real source."
"With the phone repair one, we're using GoHighLevel. You have the ability to book it into calendars. It's pretty straightforward to do that."
Chris Koerner
1 pick
"You know what's even better than SEMrush? It's called dataforseo.com. Have you used it? They have an MCP. You connect it directly to ChatGPT or Claude, and it's incredible. You ..."
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