Live selling

technique

Chris Koerner on The Koerner Office Podcast

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Last discussed Jul 27, 2026

Sales technique involving real-time video broadcasts on platforms like TikTok or Whatnot where sellers auction or sell products directly to viewers.

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He Built This Business in One Weekend for $40

Chris Koerner on The Koerner Office Podcast · Jul 27, 2026

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Chris Koerner on The Koerner Office Podcast

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Used for: Selling custom pet portrait prints via live auction on Whatnot and TikTok Live to drive brand awareness and website traffic Praised: First-mover algorithm advantage on TikTok Live; buyers get emotionally engage...

"I would think very seriously about live selling. You could just have some physical prints and do an auction. You will make money, but the point is to bring people to your website. TikTok Live just launched auctions and it's very early — the first ..."

He Built This Business in One Weekend for $40 · ▶ 30:47 · Jul 27, 2026

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