This Might Be the Easiest Way to Sell AI to Businesses
Koerner demonstrates how to build and sell an AI-powered missed call texting system to small business owners—a service that can generate $500–$2,000/month per client. He shows the complete playbook: building the automation in GoHighLevel, using Claude to customize the AI prompt for different industries, and using ringless voicemail drops with Outscraper data to find and close customers, even landing a prospect live during the episode.
Key takeaways
- • 57% of sales go to whoever responds first—most small businesses lose calls to voicemail; an AI-powered missed call text agent that books appointments automatically solves this bottleneck and creates a scalable service business.
- • Build the workflow once, then duplicate and customize it for different industries (plumbing, HVAC, tree trimming, etc.) by swapping out the AI personality and business-specific details using Claude—this enables one person to serve dozens of clients.
- • Use ringless voicemail drops to prospect small business owners by sending voicemail drops to scraped contact lists, which triggers missed calls back to your number—then use the same AI missed call workflow to sell them the service ("dog fooding").
- • Customize the conversation AI prompt to sound human and casual, not robotic—remove quotation marks, set 35-second delays between responses, and cap the bot at 5 max responses to prevent over-messaging.
- • Set up conditional branches in the workflow to categorize prospects as "hot leads" (interested, asking questions), qualified (ready to book), or unqualified—then route each to the appropriate follow-up action.
- • Extract phone numbers from Outscraper for local small businesses (e.g., tree trimmers in Dallas), standardize them, upload to a ringless voicemail service like Slick Broadcast, and let the automation handle lead qualification and closing.
Recommendations (3)
"So who do I text? Well, I went to outscraper.com. I typed in tree trimming businesses in Dallas, Texas. It gave me this info."
Chris Koerner on The Koerner Office Podcast · ▶ 11:43
"Then you can use any number of services for ringless voicemail drops. I use Slick Broadcast, not an ad."
Chris Koerner on The Koerner Office Podcast · ▶ 12:15
Mentioned (2)
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