They Banned My $35K/Month Page So I Started a Business
Chris Koerner launches a profitable digital product business from scratch in real-time after his Facebook page gets banned, documenting the entire process from idea to $30K+ in revenue. The episode serves as a practical masterclass in rapid business validation, email marketing, and A/B testing, showing how to leverage an existing audience and content library to quickly generate significant income.
Key takeaways
- • Unfair advantages are crucial to launching a business quickly—leverage existing assets like an email list, expertise, or connections rather than starting from zero.
- • A/B testing with email by sending different price points ($47 vs. $97) to randomized segments of your audience reveals that cheaper prices generate 3x more volume, but higher prices attract more committed customers willing to think longer before purchasing.
- • Reduce friction at every step—minimize checkout form fields, keep emails concise, place pricing and links strategically, and use trusted payment processors like Stripe to maximize conversion rates.
- • Visible pricing in emails outperforms hidden pricing by a significant margin (8-9% conversion vs. 3%), contradicting assumptions about sunk-cost fallacy in email marketing.
- • Use Google Sheets to randomize and segment email lists manually for full control, then tag and filter subscribers in your email platform to execute precise A/B tests.
- • Content bundling (packaging existing Google Drive materials into a course) creates nearly pure-profit revenue since the work was already completed, and even small email lists (2,000-10,000 subscribers) can generate tens of thousands in annual revenue.
- • Charitable giving (10% of revenue to National Kidney Foundation) builds credibility and authenticity, reinforced by transparent video proof sent to customers.
Recommendations (8)
"I'm going to paste it into Google Sheets because I prefer working with Google Sheets than Excel."
Chris Koerner on The Koerner Office Podcast · ▶ 4:37
Mentioned (2)
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