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Angela Henson Gary Vaynerchuk
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Nate Hoskin David Heinemeier Hansson Allison Ellsworth Chris Camillo

TikTok

Software

23 creators

Posting local videos to attract customers to the porch bakery

"It was on TikTok. It literally took me 20 seconds to do. I didn't put much effort into it. I thought nothing of it... I just posted it. Overnight, it did really well."

Angela Henson

She Makes $2K Every Saturday From Her Parents' Front Porch ▶ 8:08
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Launching niche accounts to get organic views without needing followers

"I started a TikTok account called You're Somebody Now as the name of the handle, @yoursomebodynow. The first post I posted on that account with zero followers was a slight edit on the video that did well for me... That video with zero followers got 8.2 mill..."

GaryVee

Everything You Need to Know About Social Media in October 2026 ▶ 1:39

Posting content and building audience; demonstrating that content finds its audience regardless of follower count

"I have 15 million followers on TikTok, right? My latest post on TikTok right there has 25,000 views, right? You see it? Now, I'm starting a new account where I'm just going around TikTok and I'm replying to people."

GaryVee

Stop Overthinking What to Post on Social Media ▶ 0:02
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Instagram reels

Software

2 creators

Discovering parenting ideas and life inspiration

"A fun version that I've seen on the Instagram Reels — love Instagram Reels, you can learn a lot — is the get your 10-year-old for their birthday to pick the family vacation spot and make a presentation."

Miles Grimshaw

Thrive Capital’s Miles Grimshaw: Why Software Moats Just Disappeared ▶ 1:46:42
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Creating viral ultra running content

"When reels and TikTok came out, it allowed me to edit videos on my phone like with, you know, no barrier to entry. So, I just started making videos and the first reel I ever made got 70,000 views and I was like, what is going on?"

Andy Glaze

From Crystal Meth Addiction to 100 Mile Weeks (How to Come Back From Rock Bottom) ▶ 50:16
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Snapchat Spotlight

Software

1 creator

Organic social media creative testing and underpriced attention acquisition for marketers

"I believe that Spotlight is the most underrated opportunity for people. I view Snapchat Spotlight as Instagram and TikTok's equal. I don't know of anyone who talks about it besides me. I think that's the biggest opportunity in marketing."

GaryVee

Everything You Know About Social Media Is Changing ▶ 9:55
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Content distribution with low competition for higher organic reach

"Snapchat Spotlight. Snapchat has its own TikTok Instagram version — it's called Spotlight. No one's there, so you're going to stand out."

GaryVee

My Actual Social Media Strategy For 2027 ▶ 4:24
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About these recommendations

Products are related to this topic through catalog tags. Quotes describe the creator’s stated use; they are not necessarily recommendations for this topic.

Creator counts cover all uses and all dates. Each person counts once per product family. Paid promotions and passing mentions are excluded. Items are ordered by creator count, then name.

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