The New Era of Social Media Has Just Begun
GaryVee explains how social media has moved from follower-based reach to algorithm-driven reach, and what that means for anyone trying to grow or market online.
The gist
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A complete unknown can now outperform a huge account if their content fits the platform's format and audience interests better.
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GaryVee says views are the only metric worth tracking because they reflect creative quality across TikTok, YouTube Shorts, LinkedIn, and Instagram.
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Use about 25% of your posts purely to collect comments and feedback, treating social media as a consumer research tool.
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Trends like the shift from slim to baggy jeans are signals of deeper behavior changes that can shape smarter marketing strategy.
GaryVee, Chris, Sam and Jason agree on 16 things
J
See what they all use, in their own words. Ad reads don't count.
See what they all swear by Or pick your own peopleAlso mentioned
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