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Claude

Software

216 creators

Suggesting and refining infographic ideas for newsletter posts

"In writing and proofreading, I then give that copy to Claude and I say, suggest six or seven or eight infographics, and then we fine-tune the ideas until we get the final graphics that you see."

Lon Harris

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Analyzing an exported brokerage account to count yearly trading decisions

"I had this idea where we basically exported his brokerage account, and we put it in Claude, and we asked it over the last 12 years, how many decisions did you make a year?"

Sam Parr

Running daily automated SEO guide creation and writing all code and web content

"I use extensively Codex and Claude... but I will say at this point, 99% of the stuff that is left to be done is Claude waking up every morning and then running the guide, and that's kind of it."

Rasty Turek

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ChatGPT

Software

145 creators

Building and training an AI agent

"Christopher and I were working on an agent that I've been working with ChatGPT on, and I was being pretty firm with it, 'cause you're trying to train your agent, right?"

Tony Robbins

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Rewriting and updating an old academic dissertation with current information

"So I had ChatGPT rewrite her dissertation that she wrote 20-something years ago, but everything is now current... She was like, 'This is amazing. What AI is this?' And I'm like, 'It's ChatGPT.'"

a16z

Fact-checking and research

"Oh my god, you kids have it good now. I love ChatGPT and Claude and so on. It's so much easier. You need to know how to interrogate the system."

Tim Ferriss

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Slack

Software

50 creators

Connector that identifies her team and feeds data into sites

"I go to where the team is collaborating. I go to Slack a lot. I go to Notion a lot, Google Drive, Google Calendar."

Kath Korevec

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Accessing AI agents for clients inside team chat

"I actually set up this kind of Slack-based AI agent for my clients all the time. It's a really, really good way of accessing your AI agents, and this is awesome to see OpenAI moving into this category and making the agents and dots accessible within Slack."

Liam Ottley

Team communication, messaging AI agents in channels

"Because I've connected my Slack plugin into the ChatGPT app, my Dot can fully control my Slack. You can send people like John on my team a message."

Riley Brown

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OpenClaw

Software

25 creators

Exploring personal agents; ran a psychoanalysis prompt with access to his email and photos

"After hearing all of these crazy stories, I started using it very deeply. I think for many weeks both of us were sort of like every spare moment we would just spend talking to our OpenClaws."

Alexandr Wang

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Running AI agents independently on local hardware for AI sovereignty

"OpenClaw is a vote on making agents that are independent. If you use OpenClaw with Neotron or Gemma, which is Google's open source product, you will be sovereign AI. In other words, the AI running on your Mac Studio with 256 gigs of RAM."

This Week in Startups

Powers Jim, Brex's AI recruiting employee; also powers Pedro's personal 'autopilot' life management system that ingests Slack, email, and meeting notes

"This is Jim. Jim is our OpenClaw recruiter. It runs on effectively like a three-stage pipeline. We do use OpenClaw for this but the harness doesn't really matter as much as just the skills. I have this system that I call autopilot and basically what it does..."

Pedro Franceschi

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Tesla

Product

24 creators

Family cars, set to Chill mode to prevent car sickness

"I pay for the fastest version of the Tesla and I purposely downgrade it to chill mode so that people in the car don't get car sick."

This Week in Startups

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"I'm incredibly happy with my Tesla, and at the same time I can look at it from like 20 feet away and point out a bunch of issues with the build."

TBPN

Self-driving transportation, leaving comedy clubs

"My Tesla drives itself. I can — when I'm leaving the club, I press a button."

Joe Rogan

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Stripe

Software

13 creators

Accepting payments online as part of setting up an online business

"You will either need a Stripe account or a PayPal account. Stripe is accepted in a bunch of different countries. That would be my recommendation."

Ali Abdaal

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Accepting payments and managing subscriptions for the OnlyWaivers SaaS app

"It will use a Stripe API for payment. Connect Stripe. Replit already has my Stripe API. I can now accept payments."

Chris Koerner

Handling subscription monetization for apps built on Replit; abstracting payment setup complexity for non-technical builders

"We have this deep partnership with Stripe where we've abstracted away all of the complexity. The user doesn't have to go sign up for Stripe, do the KYC upfront, figure out what a plan is. All of that is taken care of — we set up a Stripe sandbox in the back..."

Amol Jain

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Amazon

Software

12 creators

Buying cheap shoes and sunglasses

"You can get cheap shoes on Amazon. Now, are they maybe blowing my knees out? That's entirely possible. I think people expect me to dress expensively because I could if I wanted to. And I buy my nine-dollar shades off Amazon."

Tom Bilyeu

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Online shopping for general goods with reliable delivery and returns

"My personal revealed preference is I would almost always want it from Amazon because I trust it's going to get there. I know where to go to look to see if it's on its way. I know where to go to process a return if I want to do that."

Ben Thompson

Brand awareness marketing and retail distribution channel for a beverage CPG brand

"We were 100% on Amazon from day one, which was a decision we made as a board to do that. And it was such a good decision, but you don't make a lot of money on Amazon as a beverage. We saw it as a great marketing tactic for awareness because it's in so many ..."

Allison Ellsworth

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Upwork

Software

12 creators

Landing first AI agency clients and building a reputation

"If you're from India, I'd recommend you go on something like Upwork, unless you have access locally. On Upwork you can put up your portfolio and then put your cost at basically nothing and try to land some deals that way. You'll need to optimize your profil..."

Liam Ottley

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Client acquisition for AI agencies, building reputation through low-cost early projects

"Going on to Upwork is a good route in if you're willing to grind and put in six months on Upwork, and really work your way up, build your reputation, do stuff for cheap or very, very low cost."

Liam Ottley

Getting first clients for AI freelancing or agency work

"Upwork is not a bad place to start. If you are looking to try to get your first couple clients, some people had a really good run on Upwork as well. You can take those onto Upwork. Put your price really, really low. Make sure you've got a good profile pictu..."

Liam Ottley

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Salesforce

Software

9 creators

Process mining and building agents that act inside clients' CRM

"One thing that we do is for example we'll have agents that mine your Salesforce and take action in your Salesforce. And there's no new surface that you need to go into to interact with this. We're not asking you to replace your Salesforce, your CRM."

Vas

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Running Salesforce headlessly as a backend CRM/data system without logging into the UI

"We run Salesforce headless. We don't even log into Salesforce — and these are opportunities and threats."

Jason Lemkin

Core CRM system of record for the firm, increasingly accessed via Claude MCP

"We use Salesforce a lot. We have a 20-year instance. We're deeply embedded in it. And more and more people are using it via Claude."

Rory O'Driscoll

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Shopify

Software

9 creators

Running Bloom's direct-to-consumer store and payment processing.

"Shopify is such a blessing... when I say the opportunity is wide open and democratized today for 2026, it's because of softwares like that... Shopify, though, is one of the biggest reasons why it is so easy to literally start a business tomorrow."

Greg LaVecchia

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Selling Bankroll Coffee online.

"What's funny is that Shopify actually sponsors quite a bit of our podcast. They're fantastic. It's how I sold Bankroll Coffee in the beginning."

Graham Stephan

Running an e-commerce store with dedicated sourcing, developer, and email agents managing product research and store operations

"I've got a separate Grok Bot account that I pay the $200 for because I'm so crazy about keeping the context separate and it's just Shopify. I'm training it to use the Shopify developer tools and to source products. Grok Bot does an outstanding job of resear..."

Billy Howell

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OpenAI

Software

8 creators

Replacing traditional web search to get information directly

"I realized very early on, like after using OpenAI — whoa, I don't use Google anymore. I don't use search. What I really wanted from search was not web pages. I wanted information. Why not just ask the AI for the information?"

Paul Graham

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Business logic automation, coding agents, workflow automation

"As long as I'm allowed to use OpenAI and Anthropic, then I don't mind at all. Like they deserve it. These things are just incredible, miraculous products. What I worry about is that they cut us off and then we can't use it anymore."

Ryan Petersen

AI agents for personal/business tasks

"I've become on team Sam and OpenAI recently with my agents as my agents have taken control of my life. I've changed my allegiances to some extent."

Jason Lemkin

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8 creators

Daily news reading

"Thank you for taking the time to talk to us and thank you for writing in the Wall Street Journal. We read the Wall Street Journal every day here and we appreciate all the..."

John Coogan

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News and financial journalism subscription

"Wall Street Journal is the only mainstream media publication I pay for, but either both signing up and unsigning up is an impossibility. And now you take it all off the table, I'm much more likely to stay a Wall Street Journal subscriber for many more years..."

Chamath Palihapitiya

Daily financial and business news reading

"I read the Journal in the morning, I check it in the evening. It was so funny yesterday because the headline in the morning was 'Deals pull as Wall Street worries about data center trade' and the headline at the end of the day was 'NASDAQ explodes as AI cap..."

Rory O'Driscoll

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eBay

Software

6 creators

Buying vintage/old denim collectibles

"I'm an eBay power user. I buy a ton of — I collect old denim."

Sam Parr

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Finding obscure, out-of-stock, or out-of-print items that can't be found on Amazon

"I use eBay all the time and I've never used auction. eBay is really good for really obscure stuff — things that either aren't officially for sale, they're way out of stock, out of print, or totally obscure. If I can't find it on Amazon, I look on Alibaba, a..."

Kevin Kelly

Researching collectible card valuations via completed and sold listings

"Put up eBay, type in Anna Lee Waters. Then enter on eBay and then go to completed and sold items and then sorted by most valuable."

Gary Vaynerchuk

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Excel

Software

6 creators

AI-powered spreadsheet creation and data visualization using the Claude extension

"On Windows, Excel just does so much better than if you use it on a Mac. The sixth tool that you should download immediately to your Windows laptop is the Claude extension for Excel."

Riley Brown

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Analyzing LTV and conversion rates across different SaaS subscription plans to optimize pricing

"This is a pure math question. Put all of them on an Excel sheet. Look what your LTVs are. Look what your conversion rates are, and then move pricing so you can maximize earnings per click."

The Game w/ Alex Hormozi

Making sense of numbers and data

"Excel is my most favorite… when you first were able to make sense of numbers, your relationship with numbers changed."

Fei-Fei Li

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Zoom

Software

6 creators

Conducting business meetings (including IPO roadshows) while present at a hospital

"The power of Zoom. I would do a Zoom meeting for 45 minutes and then I would go spend 15 minutes with my daughter and then I'd do the next meeting."

Bill Ackman

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Video conferencing for client review meetings conducted remotely

"Video conferencing, still Zoom — we use Zoom — but now have Microsoft Teams, which is very different for us."

Wendy Ciehanski

Always-on team coordination channel replacing traditional meetings and project management tools during a 10-week zero-to-one product build

"The only thing that we had was one permazoom. So we had a Zoom meeting that was going 24/7 — people just hop in and out — and Claude Code, lots of Claude Code tokens, and that was it."

Eddie Kim

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Fiverr

Software

5 creators

Hiring a VA to cold DM UGC creators

"For UGC, I would highly recommend hiring a VA on Fiverr, which is extremely inexpensive, and have him cold DM hundreds of creators in your niche who fit your criteria."

Lino Leighton

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Hiring freelancers to create screenshots, icons, and promotional videos

"I also use Fiverr and Upwork to hire freelancers to create screenshots, icons, and videos, so I can just focus on building."

Kenneth Law

Sourcing virtual assistants for influencer outreach tasks

"My first thing whenever I made any money was I hired a VA, which I recommend everyone do. I source them through either Fiverr or Upwork."

George Lampropoulos

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MacBook

Product

5 creators

Running his entire business

"My MacBook was $3,000 but I added up once how many hours I spend on it over its life. And it's like 20 bucks a month to run my entire business from a MacBook. Like it's a thousandx price to value difference."

Chris Koerner

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Daily work computing

"I've been a daily driver of a MacBook for many many years. I use Windows PCs on the weekends when I play video games."

Kyle Daigle

Testing software performance on lower-spec hardware

"But as a side note, I have just recently ordered the MacBook Neo, like the bottom of the line, lowest RAM, lowest memory. I got it basically to like force myself to like use the lowest spec option."

Charlie Holtz

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QuickBooks

Software

5 creators

Accounting and financial tracking for the business

"Use QuickBooks for accounting, keeps everything super clean."

Jake Glacer

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Bookkeeping and sending invoices/collecting payments from clients

"My whole tech stack to start was a $100 a month Lovable, $100 a month QuickBooks, Wi-Fi and a computer. That's it. That's all you have to do to start this. You use QuickBooks both for your books and your payments? Yep. That's what I do."

Alex Kirby

Accounting software recommended by bookkeeper

"And it reminds me of two softwares that I paid for as a business, which is Gusto and QuickBooks. I didn't actually just go buy these on the website. My bookkeeper recommended them to me."

Pat Walls

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5 creators

Inspiration to leave corporate employment and pursue entrepreneurship/online business

"One of the books I read was Tim Ferriss's 4-Hour Work Week. And I remember reading that and being like, 'I know how to make a website. I'm a pretty good writer. I'm pretty sure I could figure this out.' I worked up the nerve to quit my job maybe a month later."

Mark Manson

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Framework for planning the leap from employment to entrepreneurship; specifically used the fear-setting exercise and structured planning approach before quitting her job

"I accidentally stole a copy of The 4-Hour Work Week from a coworker, which I still have. I read the book and it was really impactful to me. Tim very clearly laid out here is a plan for how you could start your own company or create autonomy for yourself. I ..."

Michelle Khare

"Reading the 4-Hour Workweek changed my life. This is the original copy I have from 2016."

Michelle Khare

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Acquired

Media

4 creators

Learning from deep-dive histories of legendary companies and entrepreneurs

"My favorite podcast — I've got to give a shout out to the Acquired guys. It's just 10 out of 10. Most of the things they do a deep dive on are these legendary entrepreneurs who did it for decades. My favorite series is all the retail ones — Costco, Walmart,..."

Wade Foster

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Deep-dive business and company research listening

"I listen to the Acquired podcast and I just don't think anyone else does exactly what they do. If I get another episode of that, I know exactly what it is. It's like a 4-hour thing where those guys are having fun and chatting, but it's like a 4-hour deep di..."

Vlad Tenev

Deep-dive research on Walt Disney while also reading an Audible book on Disney

"I stopped to go listen to the whole Acquired episode and then came back to it. I was like, this is interesting — they're very similar things. Long-form audio within a couple hours of each other. One they spend a couple months working on; the other is probab..."

Cal Newport

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About these recommendations

Products are related to this topic through catalog tags. Quotes describe the creator’s stated use; they are not necessarily recommendations for this topic.

Creator counts cover all uses and all dates. Each person counts once per product family. Paid promotions and passing mentions are excluded. Items are ordered by creator count, then name.

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