Building the Streetwear Empire Kith | Ronnie Fieg
Ronnie Fieg, founder of Kith, talks with David Senra about building a global streetwear brand by obsessing over product quality and customer experience instead of chasing growth.
The gist
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Fieg started as a stock boy at 13 in Queens and spent 15 years learning footwear before launching his own line.
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Kith refuses wholesale and licensing, keeping a 50/50 split between digital and physical sales to control how the brand is experienced.
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Fieg only raises prices when the product genuinely improves, which he says builds loyalty across decades of customers aged 28 to 44.
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He moved into hospitality only after apparel became the dominant revenue driver and he spotted unmet demand among existing customers.
What they recommend · 4 picks
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"Have you read this book called The Luxury Strategy? It's a red book with white letters. I'm going to send it to you because it goes into what you're hitting on — there's human p..."
"I've seen Godfather 2, I don't know, 15 times. I still learn stuff."
David Senra
3 picks · host
"Have you read this book called The Luxury Strategy? It's a red book with white letters. I'm going to send it to you because it goes into what you're hitting on — there's human p..."
"I've seen Godfather 2, I don't know, 15 times. I still learn stuff."
"I've gone through every single episode of Game of Thrones, I don't know, 10 times. I still take notes on it."
Ronnie Fieg
1 pick · guest
"I listened to an episode — one of your episodes — this morning. The episode was about simplicity, how Steve Jobs kept things simple. I go through my workout and you're just wow,..."
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