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The Luxury Strategy
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Last discussed Sep 27, 2026
Business book by Jean-Noël Kapferer and Vincent Bastien that breaks down the anti-laws of marketing specific to luxury brands, explaining how luxury strategy differs fundamentally from mass-market approaches.
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David Senra · Sep 27, 2026
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David Senra
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Used for: Understanding luxury pricing psychology and brand strategy
Praised: Covers human psychology of pricing in luxury; relevant to controlling desirab...
"Have you read this book called The Luxury Strategy? It's a red book with white letters. I'm going to send it to you because it goes into what you're hitting on — there's human psychology around pricing in the luxury industry."
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