High School Dropout to Multi-Billionaire: The Relentless Drive of Rafael Vivas

David Senra · · 1 hr 7 min

David Senra talks with AppLovin's Rafael Vivas, a high school dropout who lived in the company office and became a multi-billionaire, about relentless work, hands-on leadership, frugality and why he came back after stepping away.

Watch the episode 1 hr 7 min · YouTube

The gist

  1. Vivas started media buying at 14 and left school after seeing marketers earn $20,000 to $30,000 a day while his teacher made $25,000 a year.
  2. Vivas argues against heavy delegation and says persistence only works when every outreach offers value; he spent 2 years sending one founder revenue ideas.

What they recommend · 3 picks

Lucali Food & drink

"I remember 'cause one of my favorite pizza spots is Lucali in Sunset Harbor. And at the time, first of all, there would never be a wait, and then there started being a wait duri..."

Zero to One Books

"I found one of my all-time favorite quotes when I was reading the book Zero to One. The quote says, 'The single most powerful pattern I have noticed is that successful people fi..."

David Senra ·5 creators recommend it·David's books →

"You're talking to a guy whose hobbies are like 15 dollars a month. I play a game of World of Warcraft, right? It's like a subscription."

Rafael Vivas ·4 creators recommend it·Rafael's picks →

Made by someone on this episode

Lion Studios · Rafael Vivas's — Mobile game publisher co-founded within AppLovin that distributes g...

Also mentioned

6:15 Photoshop · "I was curious about, okay, how are ads made? So I was starting to get on Photoshop making ads."
6:21 MySpace · "And then at the time somebody showed me how to put up a MySpace campaign and I did that."
7:28 Appenda · "He was like, 'You're not going anywhere. I'll give you a few engineers. Go build what you want.' And that..."
7:59 AIM · "Adam and I would talk a lot over AIM because I was effectively his account manager."
12:12 IKEA · "Him and this guy called Furqan at the time went to IKEA and they built me our bunk beds."
17:18 AdMob · "They worked at Facebook, or they worked at Google, they were on the AdMob team, which was one of the..."

Ads in this episode

AppLovin, Ramp, Deel. They're paid, so we keep them out of the picks above.

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