It’s Never Been Easier To Be In The Top 1% (Do This NOW)
Codie Sanchez argues that AI and algorithms are making everything look and sound the same, so standing out has never paid more, and lays out how to beat average in business and life.
The gist
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Sanchez cites a UCLA and Exeter study where AI-assisted stories scored higher individually but collectively sounded the same, so original ideas are scarce again.
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She says you should copy the principles behind winners, not their solutions: imitate, iterate, then innovate, and show a similar idea has worked first.
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Sanchez credits Liquid Death's billion-dollar valuation to identity marketing: give your audience a way to look like the identity they aspire to.
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She describes three controllable kinds of luck: doing a high volume of work, going where opportunities are, and protecting your reputation.
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To avoid the creativity death spiral that killed BlackBerry, Sanchez suggests a 70-20-10 split: 70% proven, 20% iteration, 10% wild card.
What they recommend · 3 picks
"70-20-10 rule. So, 70% proven, 20% iteration on what's proven, 10% wild card. So, like just think about it. Where can you take 10 to 20% more risk in your life?... I think the r..."
"I even tell my team this, don't come up with an idea unless you can show me how something similar has worked for someone else. Imitate, iterate, innovate. But this is the thing ..."
"This worked because of identity marketing... So, if you're using this as a case study, the way you win is to think what aspirational identity does my audience want to look like,..."
Codie, This Week in Startups, Chris and TBPN agree on 19 things
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