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70-20-10 Rule

technique

1 creator use or recommend it

▲ 1 active in the last 90 days

1 recommend
Last discussed Nov 1, 2026

Risk allocation framework: 70% on proven things, 20% on iterations of what's proven, 10% on wild cards.

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How 70-20-10 Rule compares

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Mindset Different focus
growth mindset psychology book

Codie says the 70-20-10 rule gives you a ratio to take more risk without being reckless, rather than staying stuck in a play-it-safe mindset.

1 creator
Codie Sanchez

"70-20-10 rule. So, 70% proven, 20% iteration on what's proven, 10% wild card. So, like just think about it. Where can you take 10 to 20% more risk in your life?... I think the ratio at least allows you to stop being so safe and also not ..."

Contrasted with the 'protect the house' mindset of the creativity death spiral

What creators say

Codie Sanchez
recommends
Used for: Balancing risk-taking to keep growing without becoming reckless Praised: Prevents being too safe while avoiding recklessness vs: Contrasted with the 'protect the house' mindset of the creativity death spiral

"70-20-10 rule. So, 70% proven, 20% iteration on what's proven, 10% wild card. So, like just think about it. Where can you take 10 to 20% more risk in your life?... I think the ratio at least allows you to stop being so safe and also not become too..."

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