Liquid Death
A canned water beverage brand known for its edgy, punk rock-inspired marketing and anti-marketing approach.
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What creators say
"Liquid Death won because they put bottled water in a can."
More from Chris Koerner →"On your LinkedIn you worked at a company that incubated Dollar Shave Club and Liquid Death."
More from Lenny Rachitsky →"We have our own video production company, 900 Films, who have done stuff with Liquid Death."
More from Tony Hawk →"Liquid Death — you almost didn't even think about plastic water bottles because everything was plastic, and then you suddenly create 'here's the water and here's the lap.' You're creating something against that people didn't even realize they coul..."
More from Harry Dry →
"He's got a Liquid Death sponsorship. Push past that. Listen, he's got swords."
More from Chris Williamson →
"Liquid Death, same thing — rage bait branding, provocative name that was the point."
More from John Coogan →
"I'm drinking something called Liquid Death. It's almost like you're giving people a tool."
More from Masters of Scale →+1 more mention from Masters
"And I think that's the thing that most Liquid Death fans connect to is look at the data. It's like 98% of people hate marketing."
"It was like such a perfect thing to understand liquid death is like everyone thought it was so ridiculous like oh no one's ever going to buy water in a can"
More from Mike Cessario →Keep exploring
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About this data
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