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Mike Cessario

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Liquid Death
Liquid Death created
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DiGiorno mentions product
"I remember working on DiGiorno frozen pizzas and what they think is the most critical part of their advertising is what they call the cheese pull shot where they'll spend half a million dollars just to get that shot."
From: What big #brands get completely wrong • ▶ 0:02 • Mar 2026
Uber mentions software
"People said the same thing about Uber who's going to drive a stranger in their car who's puking in the back seat"
From: Great #startup ideas don’t make sense at first • ▶ 0:13 • Mar 2026