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Imitate, Iterate, Innovate

technique

1 creator use or recommend it

▲ 1 active in the last 90 days

1 recommend
Last discussed Nov 1, 2026

Idea development approach: copy the principles of something proven, iterate on it, then innovate.

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How Imitate, Iterate, Innovate compares

1 creator weighed in
Principles Different focus
Ray Dalio's life and work rules

Codie says copy the principles behind what works, not surface-level solutions like Principles the book teaches.

1 creator
Codie Sanchez

"I even tell my team this, don't come up with an idea unless you can show me how something similar has worked for someone else. Imitate, iterate, innovate. But this is the thing that most people get wrong and keeps them average. They copy..."

Contrasted with copying surface-level solutions instead of principles

What creators say

Codie Sanchez
recommends
Used for: Generating business ideas based on proven models Praised: Avoids starting from a blank slate vs: Contrasted with copying surface-level solutions instead of principles

"I even tell my team this, don't come up with an idea unless you can show me how something similar has worked for someone else. Imitate, iterate, innovate. But this is the thing that most people get wrong and keeps them average. They copy solutions..."

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