Use These 5 Psychology Tricks to Make a Ton of Money
Codie Sanchez explains five psychology-based tactics that drive purchasing decisions, covering pricing, trust-building, language, and how buyers' brains evaluate whether something is worth buying.
The gist
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Build instant credibility using authority, social proof with specific numbers like '75% of customers choose this tier,' and concrete scarcity like 'two spots left.'
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Anchor prices by presenting a higher number first, then offer a comparison point before stating your price, and stay silent after to avoid inviting counterarguments.
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Use non-round numbers like $9,850 instead of $10,000, cut filler words, and replace vague claims with specifics such as 'saves 8 hours monthly' so buyers can picture the value.
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Build trust by admitting your product is not for everyone, mirroring the prospect's exact words back to them, and giving value before asking for the sale.
What they recommend · 3 picks
"The way you use this is by telling the customer what most people do. If you say, 'We have this entry offer, but most people need our service more, so they choose the middle offe..."
"Waitresses who repeated their clients' orders exactly how they said it back to them got tipped 81% more. We actually want to mirror what our customer says — say almost exactly b..."
"The law of reciprocity — so many people know it but not enough use it — give before you ask. The more you give, the more you are going to get. It should be something that feels ..."
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