Law of Reciprocity

technique

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Last discussed Sep 27, 2026

A psychological and marketing principle where giving something of value to someone first increases their likelihood of saying yes to a future request.

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Codie Sanchez

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Used for: Sending personalized notes or tailored information to prospects before asking for a sale to build trust and increase close rates Praised: Builds trust proactively; personalized giving feels unique and meaningful unl... vs: A free pen at an event is not enough — the gift must feel unique and tailored

"The law of reciprocity — so many people know it but not enough use it — give before you ask. The more you give, the more you are going to get. It should be something that feels unique: a small note that you send them, an interesting piece of infor..."

Use These 5 Psychology Tricks to Make a Ton of Money · ▶ 22:37 · Sep 27, 2026