How To Sell Anything To Anyone Online (Taking This Down In 72 Hours)
Codie Sanchez shares a 6-part framework for selling online, drawn from over $1 million in ad spend, covering copy, pricing, and launch timing.
The gist
-
Focus your messaging on the customer's ideal end state, like freedom or time, rather than your product's features or process.
-
Ask for a tiny first commitment like free registration before upselling; Sanchez says 76% of those people later agree to a bigger ask.
-
Write longer CTAs that explain the value exchange, such as 'comment own and I'll invite you,' instead of a generic 'click here.'
-
Map your launch across a 90-day timeline: tease at 90 days, announce at 60, ramp up frequency, then go all-in the final two weeks.
What they recommend · 1 pick
Law of Reciprocity
Productivity
"When people receive unsolicited favors, they're more likely to say yes. This is the law of reciprocity. I don't mean the fake version where you say 'I'm going to give you someth..."
Codie, This Week in Startups, Chris and TBPN agree on 19 things
See what they all use, in their own words. Paid ads are left out.
See what they all swear by Or pick your own peopleAlso mentioned
2:34
Ownerscore
· "We spent hundreds of thousands of dollars making a lead magnet called the Owner Score. It's this..."
4:53
Own or Be Owned
· "New book, Owner Be Owned, is out September 18th. If you want more cash, less chaos, more freedom, this book..."
11:25
Contrarian Thinking Press
· "With the self-publishing model, we were looking at keeping roughly 40 to 50% after the costs of all this..."
12:46
Self-publishing
· "I think in the future more creators and more authors who have big audiences are switching to a live event..."
◎
Related episodes
Episodes covering similar topics
Forget Building Websites. Local Businesses Pay $4K/Month for This
customer acquisition
I Make $30K/Month From the Most Boring Website on the Internet
customer acquisition
More from Codie Sanchez
How I Would Get A Small Business To $84k/Month
Oct 25, 2026
Use These 5 Psychology Tricks to Make a Ton of Money
Sep 27, 2026
If You Don't Understand Leadership, You'll Never Win
Sep 13, 2026