Explore business

Cross-referencing customer information and CRM data

"I'll use like the notion uh HubSpot Gong um MCP servers and then it can cross reference those things in HubSpot"

Alex Rattray

"it has our send grid API, my HubSpot API, my cow.com API"

Cody Schneider

Business banking; connected via MCP to Claude for spending analysis

"I use Mercury for my banking and I can go into ChatGPT or Claude and connect Mercury. Just link it together. That's an MCP. And then I go, 'Hey Claude, where is my spending out of control?' And it's going to go look in my Mercury account because I gave it t..."

Chris Koerner

Connecting business bank data via MCP to Grok Bot to identify paid subscriptions from email receipts

"You can hook up Mercury MCP to get this data. Mercury is the bank that I use for my business. And then it actually connected to Mercury MCP."

Peter Yang

Tracking employee spending by department, issuing virtual cards with pre-approved limits

"If you own a business and need a way to track spending and waste, I would really look at this one company called Ramp. We're not sponsored by them, although I'd be open to it, because they actually create virtual cards for all the team members and have pre-..."

Codie Sanchez

Querying spend data via natural language in the app

"I love the fact that you can open up the Ramp app and just ask a model like, 'How much did we spend on camera equipment last month?' and it'll just tell me. And that's amazing."

John Coogan

Understanding competitive dynamics and business power for founders and entrepreneurs

"If founders only read seven powers, just do seven powers. It's obviously good. But if you add to it, you read positioning. What seven powers does is it's abstracted basically seven other books in a very compelling way, and everybody should read seven powers."

Aaron Levie

Understanding how to build competitively lasting businesses

"There is this book called Seven Powers by Hamilton Helmer. If you haven't read it, it's a really worthwhile distillation of what it takes to build a competitively lasting business. It talks about why network businesses are longer living than non-network bus..."

Max Levchin

Working as a consultant/advisor

"For sure. I mean I I mean working with X has been one of the the the SpaceX II which we're now called has been one of the great joys of my life. It's been it's been I have learned more uh I I actually learned quite a bit going back in with Chris Snowflake t..."

Chad Peets

Launch services for space manufacturing missions

"SpaceX takes us up to orbit. They then drop us off. Again, like any other satellite, we spend between, call it, like 4 to 12 weeks up there."

Delian Asparouhov

Understanding the breadth of challenges in product management

"Not to be clichéd, but The Hard Thing About Hard Things I still think is the best book written about product management — just from a breadth of things that you have to go through and try and do and screw up a lot."

Tom Verrilli

Learning about sales-driven business management and dealing with difficult business situations

"I think Ben Horowitz and like The Hard Thing About Hard Things is a very good book and inspiration for especially like a more sales-driven business."

Amjad Masad

Personal and business password management

"1Password for password manager. On a personal note, absolute life changer. Could not recommend any more to set up 1Password."

Jake Glacer

"So I use one password which is a password and secret sharing kind of app. I made a vault that's called Claude. Claude only has access. Claudebot only has access to that vault."

Claire Vo

Developing perspective on business, technology, and world affairs

"Thank you to you and all your co-hosts on the All-In podcast. It's one of my favorite podcasts. So, I highly recommend everybody goes and listens to that. I listen to it all the time and it really helps me develop my own perspective on the world."

Steven Bartlett

"Oh, All-In is a great one. I some I like to listen to, but there's some that are just not funny or fun, but you want to know what these smart people talked about."

Dee Das

Full-time executive assistant support

"I have two of them work for me as my Athena assistants — full-time two Athena assistants like executive assistants — very smart, very hardworking."

This Week in Startups

Aggregating content from curated sources like Monocle to find design hotels, restaurants, and travel recommendations

"I was having my Athena assistants last year take Monocle and about 15 other sources where I find things and specific searches I use on those places. I would tell them, 'Hey, aggregate what I'm looking for when I go to Singapore.'"

This Week in Startups

"Founders podcast and the David Senra show. Go check it out. He's been on an absolute tear, a generational run."

John Coogan

"We loved the Founders Podcast. So we brought Senra over and he brought Marc Andreessen on."

Andrew Huberman

Personal use tool he creates tutorial content around; also promoting via Facebook ads with affiliate link on a 30-day free trial offer

"I use GoHighLevel a lot and I have an affiliate link for that. I've been posting my affiliate link to Facebook ads behind 34-minute GoHighLevel tutorial videos. I have a whole playlist of how to make money with GoHighLevel. I'll link to that here."

Chris Koerner

Running prospecting reports to identify gaps in local business clients' online presence, assessing conversion likelihood, and using snapshots to onboard new reputation management customers in ~10 minutes.

"We run a report in GHL, that prospecting report. It shows like where the gaps are, their citations, if they're responding to reviews. It gives them like a percentage rating on all of the different categories and an overall rating. And then it will even tell..."

Rachel Smith

Writing plans and tracking data in Google Docs and Sheets, connected to Claude so it can read and update documents

"It's connected to Google Workspace because I like to write plans and stuff that I actually want to read in Google Docs and Google Sheets. And I want to make sure that Fable can also read this and update the plan as needed."

Peter Yang

Allowing Hermes to draft emails, schedule meetings, edit Google Docs and Sheets, read Gmail inbox

"Google Workspace is the holy grail. If you're like me, you probably run your life using Google Docs, Sheets, Drive, Gmail, and Google Calendar. Letting Hermes draft emails, schedule meetings, and edit your Docs and Sheets just makes it way more useful. This..."

Peter Yang

Understanding how companies change after private equity acquisition or going public

"An unbelievable book, Incorruptible by Eric Ree. He shared all these companies. You can just look at it — they were this company and then they sold and this is what happened."

Jesse Cole

Thinking about how to measure and sustain team culture and values beyond revenue metrics

"The other book I was listening to on Audible recently is Incorruptible by Eric Ries. The question of how to build great companies is important. I loved some of the examples around having metrics around culture — if you only measure revenue that's how you're..."

Dianne Penn

Learning about entrepreneurship and business building

"Actually Shoe Dog is a great one, another like amazing read by Phil Knight. That's one of like the great opening lines."

Ivanka Trump

Learning from entrepreneurial experiences and gaining energy/inspiration

"What I consider a nearly perfect entrepreneurial autobiography. I've read this book, I don't know, three or four times. Every time I reread it, I learn something new and it just gives me a ton of energy."

Founders Podcast

Learning about entrepreneurship principles and Sam Zemurray's business philosophy

"One of my favorite maxims in the history of entrepreneurship comes from this guy named Sam Zemurray. There's this fantastic biography of him called The Fish That Ate the Whale. The line from it: if you know your business from A to Z, there's no problem you ..."

Founders Podcast

"It's one of my favorite books. It's by Rich Cohen. I've read it like three times."

David Senra

Understanding how human incentive structures drive organizational behavior and resistance to change

"Have you read The Innovator's Dilemma? It's one of my favorite books of all time on the subject."

Steven Bartlett

Evaluating whether a startup has a shot against incumbents; predicting how incumbents will respond to new business models

"If you don't deeply understand Innovator's Dilemma and this other book, Innovator's Solution — it's like a great tandem. You want to read both the dilemma and the solution in tandem, back to back. I use Innovator's Dilemma and Innovator's Solution as an exa..."

Aaron Levie

Validating products honestly rather than seeking encouragement

"One of the most important things when talking to your friends and family is a very famous concept, but it's called the mom test, which is if you try to validate a product with your mother, she would probably be very excited about whatever you build."

Brian Shin

"There is a great book about how to do this properly I suggest you to read it is called The Mom Test"

Umberto Mezzadra

Illustrating the concept of reverse benchmarking — finding neglected dimensions in a category and excelling at them

"I first came across this in Will Guidara's fantastic book, Unreasonable Hospitality. He goes to the number one restaurant in the world and instead of copying what they do well, he asks what was a bit disappointing — and then doubles down on that neglected d..."

Rory Sutherland

Learning actionable hospitality culture techniques applicable to frontline hourly employees across multiple locations

"Have you read Will Guidara's Unreasonable Hospitality? We had him on the podcast and he told two stories that were interesting. You should listen to that podcast episode — it was really cool. That guy's awesome and he gave you some actionable tips."

Sam Parr

Strategic inspiration for founders on monopoly thinking and big ideas

"My reference was Zero to One, Peter Thiel's book. I just reread it a year ago and it motivated me again. I love the moral arbitrage and the monopoly. These are big ideas that you love and you can repeat, but it's not a how-to guide or a playbook."

Mark Pincus

Learning about starting companies and entrepreneurship

"Read Zero to One, incredible book. I know it's so cliche, but like to someone who didn't know, growing up in the Bay Area, shockingly, I just like did not care about any of that. And reading this, it was like so concise, beautifully written, all that, you k..."

Matan Grinberg

"What I would do is I would treat Berkshire Hathaway as the index. You put it you know dollar cost average into Berkshire class B shares."

Mohnish Pabrai