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Influence

Influence

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Robert Cialdini's famous book about the psychology of persuasion and the seven principles of influence.

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Endorsed by

Lewis Howes Jake Falcon

Topics

books psychology sales persuasion marketing cialdini

Recommended

These creators have recommended this product

Jake Falcon recommends
"influence is a really good sales book. If an advisor feels like they're stuck, I think influence is powerful."
Ep 484: Scaling To $1B AUM By Recognizing Your (Rainmaker) Strengths And Dele... · ▶ 1:20:31 · Apr 2026

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Lewis Howes uses
"learning persuasion reading the book influenced by Robert Chaldini and and reading all these books and blogs about copywriting and persuasion gave me uh skills"
If You Want To Go From $0-1M in 2026, Do This · ▶ 9:00 · Mar 2026

Also mentioned (1)

Casual references without a clear endorsement
My First Million mentioned "Have you seen the average customer value or a customer order go up because of you? So what you're..." ▶ 44:57