Video Sales Letter (VSL)
Technique
Educating and pre-selling dental implant patients before the treatment plan presentation, handling objections proactively and building conviction prior to purchase
"Before they actually sit down with you, you should have them watch a little VSL — a video sales letter. Maybe you have them wait in that office for 5 to 10 minutes, and while they're there, you just give them this iPad: 'Hey, be right with you, watch this.'..."
More source quotes
Pre-call education and objection handling for prospects before discovery calls, debrief calls, and bottom-of-funnel decision makers like CEOs/CFOs who won't join the call
"I want you to add a video sales letter before the call. Before you ever talk to a customer, you should have a video sales letter. Now, if you have two conversations, there's two VSSLs. Inside of the VSSL, I can walk you through how to structure it. I like h..."