Speed to Lead
A sales principle emphasizing the importance of responding to inbound leads as quickly as possible — ideally within 60 seconds — to maximize conversion rates, especially with high-intent PPC traffic.
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"Speed to lead is especially important — talking like 60 seconds — because you have super high intent people but they're shopping. The first person who responds is the person who gets the customer. If somebody else can see them tomorrow, they'll se..."
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