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technique
SDR/BDR appointment setting model
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Last discussed Aug 22, 2026
A sales team structure where sales development reps (SDRs) or business development reps (BDRs) focus exclusively on prospecting and booking appointments, with the founder or closer handling all actual sales calls.
Recently discussed in
If I Wanted to Build a Service Business in 2026, I'd Do This
The Game w/ Alex Hormozi · Aug 22, 2026
What creators say
The Game w/ Alex Hormozi
recommends
Used for: Restructuring sales team so reps focus on prospecting and booking while founder handles all closes, maximizing close rate by keeping the highest-converting person on calls
Praised: Founder closes at significantly higher rate than reps, reps can still earn co...
vs: Replaces end-to-end rep model where reps both prospect and close, which resul...
"I'd rather have them just set appointments for you because your sales volume is like two a week. If you had two guys just setting appointments for you, the likelihood that you'll close them is significantly higher and you're also the business owne..."
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