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technique
Van Westendorp Price Sensitivity Meter
1 creator use or recommend it
1 use
Last discussed Jul 20, 2026
A market research technique developed by economist Peter van Westendorp in the 1970s that uses four survey questions to identify the acceptable price range for a product or service.
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Alex Hormozi’s Warning: Stop Chasing AI, Build This Instead!
Alex Hormozi · Jul 20, 2026
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Alex Hormozi
uses
Used for: Determining optimal pricing for new product or service launches by identifying acceptable price ranges across customer segments
Praised: Identifies point of marginal cheapness and marginal expensiveness; can be sli...
vs: Previously done manually; now accelerated by inputting data into AI
"There's something called the Van Westendorp pricing analysis. I do this most times when I launch a new offering. There's four questions you ask. At what price would this be so expensive you wouldn't consider it? At what price would it be so cheap ..."
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