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Keith Cunningham framework

technique Endorsed by 1 creator

A decision-making framework that evaluates opportunities by asking: what's the upside, what's the downside, and can I live with the downside.

Endorsed by

The Game w/ Alex Hormozi

Topics

decision making business strategy framework risk assessment

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The Game w/ Alex Hormozi recommends
"Keith Cunningham has a really good thought process for this, which is what's the upside number one, what's the downside, and can I live with the downside?"
"What Should I Say Yes To?" · ▶ 0:26 · Mar 2026