How To Make More Money Than You Deserve (My 2027 Framework)

The gist

1. Hormozi opens with a Warren Buffett story about a smarter, harder-working classmate who went into steel and made far less, blaming the business he chose.
2. Hormozi says labor-heavy businesses like sit-down restaurants, service gyms and small agencies face fierce competition, and he knows no service-based gym owner worth a billion dollars.
3. He calls drop shipping, power washing, vending machines and Airbnb arbitrage good starter businesses that can reach a top 1% income but rarely grow bigger.
4. Hormozi says hard businesses with barriers, like banks, drug companies and marketplaces, can mean competing with 20 or 50 people instead of 5 million.
5. His best category is easy, high-money businesses with strong demand and little competition, like med spas, wealth advisors, fire safety inspection, funeral homes and elevator maintenance.